Anand Srinivasan

The Power Of Customer Testimonials

You may have not heard of Y Media Labs. But this is a company that is today trusted by some of the biggest companies...

How To Use Content Marketing To Get New Customers

As it is with any marketing strategy, the objective of content marketing too is to generate qualified leads who may eventually convert into paying...

How To Train Your Staff For Customer-Facing Roles

The impact of customer service on business revenues cannot be overstated. According to one study, businesses in the United States lose as much as...

How Your Employees Affect Your Customers’ Behavior

It is a truism in business that improving customer service will help sales and improve customer relations. Unfortunately, companies too often look to measurables...

How to Negotiate a Contract with a High Value Customer

Every business has customers that they cannot afford to lose. Converting one of these big brand customers opens the doors to dozens of other...

How Consistency In Service Can Affect Customer Retention

A 2014 McKinsey report outlines the 3Cs that are absolutely essential to customer happiness - consistency in customer journey, consistency in customer emotions and...

Should You Allow Your Customers to Pay In Bitcoins?

Bitcoins have come a long way since they were introduced as a decentralized virtual currency system in 2009. In pure value terms, a bitcoin...

Understanding What Your Customers Want

If you are a regular shopper for beauty products at Target, you may have, in recent years, come across one of their many experts...

Employee Training Can Be Key to Customer Satisfaction

You own a business and you pour your blood, sweat and tears into it daily to find new ways to increase sales. But, after...

How to Deliver Better Customer Experience Through Technology

A lot of frustration that customers experience through the transaction process can be easily and inexpensively fixed with technology. Take the airline industry, for...

Crafting The Right Discount Marketing Strategy For Your Customers

Contrary to popular perception, discount marketing does not only work on the ‘mainstream’ audience. Customers, no matter how high up they are in the...

4 Tips to Speak Your Customers’ Language – and Why It’s Crucial

Good communication is always about the listener. It’s always about the reader. It’s always about the customer. It’s not about you. This article is about how...

How Serious Are You in Protecting Your Customers’ Privacy?

Consumer trust in businesses is at an all-time low, and this encompasses digital businesses, as well as other organizations and institutions. According to the...

Improving Customer Experience In A Restaurant Setup

Customer satisfaction is the prime driver of growth in the restaurant industry. This is especially true in the modern age where a few unhappy...

Earning Customer Trust Through ‘Deselling’

Marketers are traditionally entrusted with the job of communicating a product’s values and benefits to the customers. ‘Deselling’ is the process of communicating the...

Using Social Media As A Customer Engagement Tool

The social media landscape has truly matured as a marketing platform over the past decade or so. Platforms like Facebook, YouTube, Instagram and LinkedIn...

How To Customize Your Marketing Funnel For Millennials

Traditional marketing strategies are evolving over time as more businesses adopt modern ways of reaching their customers much faster and efficiently through online channels....

Running a Call Center With the Customer in Mind

Call centers provide customer service, but too often the customer isn’t the focus of operations. Some managers put more emphasis on measuring call volume...

Use The Examples Of Big Businesses To Learn How To Win Over Your Customers

As a small business owner, you have a lot going against you. You might think that those things can shut you down in a...

How To Use Cause Marketing To Engage With Customers

Businesses have a responsibility to give back to the society that they profit from. And this does not have to be entirely charitable either....

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