Businesses spend millions of dollars each year in building brand loyalty and customer satisfaction. But according to a study published by Salesforce, none of...
It is a truism in business that improving customer service will help sales and improve customer relations. Unfortunately, companies too often look to measurables...
A 2014 McKinsey report outlines the 3Cs that are absolutely essential to customer happiness - consistency in customer journey, consistency in customer emotions and...
A lot of frustration that customers experience through the transaction process can be easily and inexpensively fixed with technology. Take the airline industry, for...
Contrary to popular perception, discount marketing does not only work on the ‘mainstream’ audience. Customers, no matter how high up they are in the...
Good communication is always about the listener. It’s always about the reader. It’s always about the customer. It’s not about you. This article is about…
Consumer trust in businesses is at an all-time low, and this encompasses digital businesses, as well as other organizations and institutions. According to the...
Marketers are traditionally entrusted with the job of communicating a product’s values and benefits to the customers. ‘Deselling’ is the process of communicating the...
The social media landscape has truly matured as a marketing platform over the past decade or so. Platforms like Facebook, YouTube, Instagram and LinkedIn...