Alyona Medelyan

Part 5: What is Thematic Analysis (plus our secret sauce on how to make...

Source: Shutterstock. Over the past few weeks, we've reviewed several Text Analytics approaches to feedback analysis: word spotting in Excel, manual rules, text categorization, and...

Part 4: Topic Modelling, an approach to Text Analytics

Source: Shutterstock. This is the 4th article in my series of Text Analytics posts explaining popular approaches to feedback analysis. Earlier, we talked about text...

Part 3 of 5: Text Categorization, an Approach to Text Analytics

Source: Shutterstock. Let's bring some clarity to the messy subject of Advanced Text Analytics, the way it's pitched by various vendors and data scientists. This...

Part 2: Manual Rules, an approach to text analytics

Source: Shutterstock. My part 1 of 5 article last week covered Word Spotting, a simple approach to Text Analytics that anyone can implement in just...

Part 1: How to build a text analytics solution in under 10 minutes

Source: Shutterstock. For a long time, I’ve been planning to write a post to clarify what’s possible in Text Analytics space today, in 2018. Throughout...

3 learnings from the Deep Learning for Sentiment Analysis workshop

Source: Thematic. I wanted to share with you my learnings from when our team at Thematic organized and sponsored a free 3-hour workshop on Deep...

3 tips for getting started with natural language understanding (NLU)

Source: Languages of the Roman Empire: Bound lead tablets of magic inscriptions (300–500 AD), Kircherian Museum on Wikimedia Commons.. What makes a cartoon caption funny?...

Why US airlines rank best or worst, according to passengers

Source: Shutterstock. At Thematic, we often analyze customer feedback data with our AI powered text analytics, to get to the hidden insights that many companies...

4 steps to customer survey design – everything you need to know

Source: ShutterStock This post contains (almost) everything you need to know about customer survey design. When designing a customer survey, as with anything, planning is...

What makes a Scotch top notch? – Thematic analyzes 1000 tasting notes of distilled...

Source: Pexels.com Like most Ukrainians, my dad is a spirits aficionado. One of his favorite things to do while drinking is to read the...

How to get actionable insights from your customer feedback analysis

Source: Shutterstock I talk and write a lot about AI technology, but don’t worry, we still need humans! In fact, it doesn’t actually matter how...

12 big mistakes when collecting and analyzing customer feedback

Source: Shutterstock Are you getting the most out of your customer feedback? How can you ensure your feedback will transfer to solid actionable insights that...

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