Alyona Medelyan

4 steps to customer survey design – everything you need to know

Source: ShutterStock This post contains (almost) everything you need to know about customer survey design. When designing a customer survey, as with anything, planning is...

What makes a Scotch top notch? – Thematic analyzes 1000 tasting notes of distilled...

Source: Pexels.com Like most Ukrainians, my dad is a spirits aficionado. One of his favorite things to do while drinking is to read the...

How to get actionable insights from your customer feedback analysis

Source: Shutterstock I talk and write a lot about AI technology, but don’t worry, we still need humans! In fact, it doesn’t actually matter how...

12 big mistakes when collecting and analyzing customer feedback

Source: Shutterstock Are you getting the most out of your customer feedback? How can you ensure your feedback will transfer to solid actionable insights that...

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