Ahmed Aly

Emotional Journey is The New Brand Differentiator

photo source (www.happiness.ae) Customer journey mapping is a significant tool for designing and managing the customer’s experience, it is an effective approach to enable/...

Toward the Ideal Customer Experience.

Two centuries after the industrial revolution, technological changes have always transformed service delivery models and the way the customer experience is designed. Some companies...

Citizen Engagement: Crowdsensing is the Next Generation of Crowdsourcing

Citizen engagement is always a top priority for governments, and the high level of citizen engagement is considered as an indicator of being a...

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