Ahmed Aly

The Simple Reason Why People Stop Going to IKEA

In 2005, IKEA opened a large store in the UAE. From that date on, UAE residents and citizens used to visit the store and enjoy IKEA’s shopping experience. I still remember when I came to the UAE in 2007 and everyone was recommending IKEA for...

How to be Entrepreneurs in Service Delivery?

Being entrepreneur is not an easy step; however, thinking as entrepreneur is easy to learn. Entrepreneurs are not inventors for new products or ideas. They are normal people who are paying attention to something new they see, or go to places where they can observe...

AI and Cognitive Intelligence Strategy, Are You Ready?

Cognitive intelligence and AI are the new buzzword used often in Middle East in general and in UAE in particular. It is the tool to swiftly transform the dynamic of business. From practitioner mindset, and focusing on the government improvements, this is the Five Ws...

The Future of Service Centers in UAE from Practitioner Mindset

"In order to meet customers’ needs and exceed their expectations, do we need to invest in developing and improving government service centers in the UAE?" A question that occupies the leadership’s mind in every government entity in the UAE. The story began in 2013, when...

Emotional Journey is The New Brand Differentiator

photo source (www.happiness.ae) Customer journey mapping is a significant tool for designing and managing the customer’s experience, it is an effective approach to enable/ take the value-driven decision. Customer journey is a user-friendly diagram that can visualize the end-to-end customer’s experience, showing the main touchpoints,...

Toward the Ideal Customer Experience.

Two centuries after the industrial revolution, technological changes have always transformed service delivery models and the way the customer experience is designed. Some companies are significantly investing in delivering the optimal customer experience by developing a great mobile application with an eye-catching design and...

Citizen Engagement: Crowdsensing is the Next Generation of Crowdsourcing

Citizen engagement is always a top priority for governments, and the high level of citizen engagement is considered as an indicator of being a developed country. The ladder of participation introduced by Sherry R Arnstein in 1969 shows three different zones of citizen participation. The...

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