Sam Melnick

4 Mistakes B2B Marketers Should Avoid in Performance Measurement

How well are you managing your B2B marketing performance? In other words, do you know what’s working, what’s not, and where to spend your next marketing dollar with confidence? This is what Marketing Performance Management (MPM), is all about – and thi...

MarTech Everywhere, but Not Enough to Support the Business of Marketing

The air is crisp, pumpkins are showing up on your neighbor’s front porch, and its fall conference season. This year, MarTech Boston 2017 brought well...

Death by PowerPoint: Why Most CMOs are Failing to Plan (and Planning to Fail!)

Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Every organization’s...

How to Win Corporate Buy-In for Your Marketing Plan

According to a recent study by Russell Reynolds Associates, CMOs think differently than their C-suite colleagues. Senior marketing executives tend to be more “imaginative,”...

Why Only 21% Of Marketers Can Measure Revenue Contribution

The marketer’s place in today’s world can be overwhelming — there are more channels, more technologies, more data, and higher customer expectations than ever...

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