Sam Melnick
Sam Melnick
Sam Melnick is the VP of Marketing at Allocadia, the leader in Marketing Performance Management software, managing over $20B in marketing spend to-date. He is an award-winning and analytically driven marketing professional with experience as a CMO industry analyst at IDC, and marketing practitioner at firms including Vivox and Lattice Engines. Sam is a frequent speaker at marketing industry events and prolific author of marketing research.
4 Mistakes B2B Marketers Should Avoid in Performance Measurement
How well are you managing your B2B marketing performance? In other words, do you know what’s working, what’s not, and where to spend your next…
MarTech Everywhere, but Not Enough to Support the Business of Marketing
The air is crisp, pumpkins are showing up on your neighbor’s front porch, and its fall conference season. This year, MarTech Boston 2017 brought well...
Death by PowerPoint: Why Most CMOs are Failing to Plan (and Planning to Fail!)
Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Every organization’s...
How to Win Corporate Buy-In for Your Marketing Plan
According to a recent study by Russell Reynolds Associates, CMOs think differently than their C-suite colleagues. Senior marketing executives tend to be more “imaginative,”...
Why Only 21% Of Marketers Can Measure Revenue Contribution
The marketer’s place in today’s world can be overwhelming — there are more channels, more technologies, more data, and higher customer expectations than ever...