Aleksandr Galkin

You shouldn’t offer the lowest prices for all the products to entice customers

It may seem an illogical statement, but I stand by it. When you fight for the customer’s attention every second of the day, you may think that everything is fair in war. However, let’s admit that competing with such giants as Walmart or Amazon...

3 ways to attract more customers and boost sales effectiveness

Shoppers are growing harder to please every single day. Empowered with technology, they have far more options to choose from. Therefore, they jump from one retailer to another in a bid to get a better offer. Retail companies launch extremely deep promos to attract...

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