Alessandra Ceresa

How CRM Improves Your Customer Service & Overall Customer Experience

What do customer experience, customer service and CRM have in common? Everybody is talking about customer experience and competing companies all over the world...

Is your CRM holding you back from real growth?

Is your CRM holding you back from growth? Just because you’ve purchased a CRM, that doesn’t mean it’s working for you, your team or...

CRM Resolutions for 2018

Every year we get a chance to start anew. Whether in our personal lives or in business, a New Year brings new opportunity to...

Is your CRM enough?

Decisions are just a part of life, and as a business owner and/or manager, some decisions are easy and some aren’t so easy to...

From Email Marketing to Marketing Automation: It’s Time to Take the Leap

I originally wrote this article for the GreenRope Blog, but I wanted to share it here as I received some great initial feedback. Email...

Is your #Martech stack getting too high?

Ask anyone in the ‘industry’ and they’ll give you at least 10 different names for the must have #martech platforms this month. It’s overwhelming....

Key Tactics for Developing a Well-Planned Customer Journey

In my first post, we looked at the process for how to get started with customer journeys. Hopefully, by the time you read this...

4 Ways to Get Started with Personalization

Original article posted here. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and...

Putting the R back in CRM

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part...

What CRM Really Means for your Business

There are so many articles floating around these days expressing the importance investing in a CRM (customer relationship management) tool. I wholeheartedly agree with...

How CRM and Marketing Automation Transform Your Business

CRM and marketing automation have been buzzwords for quite some time now. Many businesses have jumped on the trend, however few truly understand how...

Make CRM Work for your Business

Whether you are a CRM newbie or a techie veteran, CRM is one tool that will change the way you do business. Customer Relationship...

How to Identify Your CRM Champion

CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and...

The 10 Commandments of Marketing Automation

Marketing Automation is now commonplace for many businesses, however, implementations have not always been successful. Why? Because many do not employ these powerful tools...

5 Reasons You Need a CRM Champion

A CRM Champion is a designated team member assigned to spearheading your CRM efforts. This person is in charge of the implementation, getting...

The 10 Commandments of CRM

1. Choose the CRM that’s right for your team and your business. CRM is NOT one size fits all. It is necessary to find...

What to Think About Before Investing in CRM

This post is what I like to refer to as the prerequisites of CRM. Enjoy. You are making the decision to evaluate a CRM...

How Sales can use marketing to help them sell more

I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or...

How Tech Transformed eCommerce

The holidays have always been a busy, busy time of year. From Thanksgiving to Christmas and even beyond, people shop ‘til they drop. However,...

Making CRM Work for You and Your Team

Whether you are a CRM newbie or a techie veteran, CRM is one tool that will change the way you do business. Customer Relationship...

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