Alan See
Alan See
Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University.
Is Hyundai the Only Car Company Currently Listening to the Consumer?
Will my next car be from Hyundai? The odds of a "yes" would not be high if you considered the fact that my last...
Tips for Improving Your B-to-B Lead Nurturing Process
You are under pressure to do more with less these days. And now that someone took the time to download your white paper or...
How to Build an Organization that is Agile, Adaptable, and Creative
According to Socrates, "Wisdom is limited to an awareness of your own ignorance." Socrates used his Socratic Method as a means of uncovering this...
How Marketing Can Help When B-To-B Sales Cycles Start To Extend
Do you refer to it as the funnel, pipeline or forecast? I suppose that depends on the sales methodology your company follows. At the...
The CXO’s First 100 Days
Whenever a new president takes office talk turns to the vaunted first 100 days - Barack Obama's 100 day clock is now ticking. We...
When Your Customers Are Caucusing You Need to Listen
Just about one year ago (January 3, 2008) I posted my blog entry … "Are Your Customers Caucusing?" As I mentioned in that short...
How to Engage the 2009 Customer Mindset
The U.S. economy shed 2.5 million jobs in 2008 – 1.9 million in the last four months of the year alone. That makes 2008...
Marketing Return on Investment and Your Tax Dollars at Work
This year's college bowl season is now over. Did you notice how many bowl sponsors and advertisers were actually recipients of the federal bailout...
Will Sales and Marketing Become One in 2009?
2009 is not going to be a pretty year. In fact it could be a year in which many organizations actually do less with...
How to Reduce Your Social Media Networking Anxiety
I don't know about you, but I'm not handy with tools. I also find most assembly instruction manuals less than helpful and that means...
Marketing Messages in a Recession: Warmth Versus Value
With rising unemployment and continuing turmoil on Wall Street many consumers are buying just the basics and are hunting for the lowest prices. What...
Abercrombie’s “Voice in the Wilderness” Discounting Strategy
A recent article in the WSJ ("Abercrombie Fights Discounting Tide") reported that clothing retailer Abercrombie & Fitch Co. was willing to accept lower sales...
Reporting the Marketing News From Lake Wobegon
"Where all the solutions are best-of-breed, the ROI is proven, and employees are first-class." Sounds great, doesn't it? If you are a fan of Garrison...
Bootstrapping Your Customer-Centric Marketing Strategy
The term "bootstrap" is often used to describe situations of self reliance. It means to develop by effort with little or no assistance. In...
Do Your Brand’s “Style Points” Matter in a Down Economy?
In college football, Style Points - hypothetical points awarded to a team when their performance against a difficult opponent is exceptionally cool - are...
You Can Support Headcount and Share of Voice on a Tight Budget
The crisis on Wall Street created quite a ruckus on every Main Street across the globe. Stock, currency and commodity markets signal that investors...
Kickball Draft Strategies and Nurturing Relationships
Last summer I managed to survive my wife's family reunion. It involves a week of camping and a very competitive kickball game on the...
Customer Service Efficiency Delivers a New Customer Checkout Experience
"If you are old, handicapped or just plain slow, would you mind getting out of my checkout lane? Also, if you need cigarettes or...
Can Customer Value Be Calculated Within Executive Months?
Statistics show that nearly 11 percent of executives will fail in their first year on the job, and according to Manchester Inc. nearly 40...
Turning Customer Experience Problems Into Opportunities
I have two daughters working their way through college at the same mid-range family steak house. One is old enough to be a server,...