Alan See

Is it Time to Hire a Social Media Marketing Expert?

There was breakdown in the assembly line and no one on Henry Ford's staff could fix it. As the story goes, his production lines...

Marketing Localization: What It Takes to be ‘Local-Ready’

Local markets are defined by the customers within them. Each market is different and subject to regional attitudes and cultures. In order to be...

Communication Strategies that Annoy People on Twitter

Do you fancy yourself a social media guru and communications expert? If so, you might want to make sure you are not using the...

50 Marketing Leaders Over 50 You Should Know

Let's recognize that age has little to do with ability. You're never too young or too old if you've got talent. In the marketing...

Who’s viewed your LinkedIn profile?

HaHa, made you look! When my kids were little they would taunt me with that phrase. It was intended as a playful insult because...

Are You a Social Media Sledge Hammer?

In 1977 I failed my initial swimming test during Plebe Summer at the United States Naval Academy. During my remedial lessons with other sinkers...

How to Pull Your Marketing Budget Up by Its Bootstraps

The term "bootstrap" is often used to describe situations of self-reliance. It means to develop something that takes significant effort with little or no...

3 Tips For Avoiding The “Rational Ignorance” Of Social Media

Has rational ignorance impacted your organization's social media activity yet? Rational ignorance is the decision not to become more informed about something because the...

Quality check: Is 99.9% good enough?

People are human and that means mistakes are bound to happen. In fact, few of us get through the workday without making a...

Are you leveraging teachable moments, or shaming mistakes?

Mistakes were made. We've heard that before – many times. The phrase first made famous by the Nixon administration was later used and re-used...

How do good leaders rally the troops?

I'm reading the book "The Blood of Heroes." It's about the Alamo, and if you're from the U.S., you know how that event...

Learning to get one step in front of your competition

Do you remember HAL? I was reminded this week of an old story that once surfaced about the heuristically programmed algorithmic computer (HAL)...

Be ready for change

"I've been in this business for 30 years and I've never seen it like this." I can recall hearing that statement three times over the...

Lake Wobegone Marketing Strategies

"Where all the solutions are best-of-breed, the ROI is proven, and employees are first-class." Sounds great, doesn't it? If you are a fan of...

Innovation as a competitive weapon

I grew up in Grinnell, Iowa, a small town in the rural Midwest. It's not exactly the place you would expect to find...

Organizational leadership and change

Although it occurred several years ago, I remember this faculty meeting as if it was yesterday. One of the presentations disclosed enrollment trends...

How to keep a new initiative alive

Bell Telephone developed the first automatic switchboard in 1910 after projections indicated that by 1925 every adult woman in America would be needed to...

Cross-training for business survival

When I was much younger, I worked as a "roughneck" in the West Texas oil fields. The guys I worked with dubbed me...

No employee left behind

Enabling employees to succeed in a fast-changing business environment should be central to every organization's strategy. After all, when employees are properly equipped...

I’d rather go to the dentist than do a performance review

As soon as I bit that piece of candy I knew it was trouble. Yes, I chipped a tooth and that meant a...

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