Alan See
Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University.
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…...
The mute buttons on phones and TV remote controls are very useful. They are not without risk though. Nothing life threatening, but the possibility...
How many social media blogs and white papers have you read where one of the first points of advice reads: “Find the key influencers in...
You created a presence on LinkedIn, Facebook and Twitter placing your small business on the social media party grid. Free word-of-mouth marketing was supposed...
If you are a technology vendor or CIO don’t panic. Chief Marketing Officers still love you. We continue to think about and are concerned...
Imagine that you’re attending a major conference. It’s time to head over to the networking kick-off session. You’ve got your business cards in your...
A choke point is a strategic channel which could be closed or blocked to stop sea traffic. At the Strait of Gibraltar, where Spain...
The other night I told my wife that I might actually be a growth hacker. She just looked at me and said, “You spend...
Word-of-Mouth Marketing (WOMM) today is both online and through face-to-face interaction. At times we think of WOMM in terms of marketing buzz, the interaction...
A trim balding man in khakis with a button down shirt, the CMO looks the part he has played for so many years –...
I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find one...
Are the targeted executives you are trying to get the attention of using social media to shop, or are they really looking for prospects...
It was a lively face-to-face business networking event. As you might guess, social media was a hot topic. Of course business cards were exchanged...
I penned “Customer Intelligence Is Meaningless If You Don’t Tie It to Strategic Action” many years ago. Over time that article has been used...
I just finished reading “Commodore: The Life of Cornelius Vanderbilt” by Edward Renehan. Vanderbilt’s steamship business offered speed and economy, but not what you...
When was the last time you paid the full retail price? According to a recent article in The Wall Street Journal (Attention, ‘Discount Junkies’)...
Has rational ignorance impacted your organizations social media activity yet? Rational ignorance is the decision not to become more informed about something because the...
In 1884 John Patterson founded The National Cash Register Company. Patterson believed that pilferage and sloppy point-of-sale bookkeeping by store clerks was a primary...
Mistakes were made. We’ve heard that before – many times. The phrase first made famous by the Nixon administration was later used and re-used...
A recent article in the Wall Street Journal (“Basic Costs Squeeze Families”) stated that consumers have seen little growth in their wallets and remain...