Alan See

A Tale of Two Social Media Strategies

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…...

Has your marketing message been muted?

The mute buttons on phones and TV remote controls are very useful.  They are not without risk though.  Nothing life threatening, but the possibility...

How to Engage a Social Media Influencer

How many social media blogs and white papers have you read where one of the first points of advice reads: “Find the key influencers in...

6 Key Points to Get Your Social Media Program on Track

You created a presence on LinkedIn, Facebook and Twitter placing your small business on the social media party grid.  Free word-of-mouth marketing was supposed...

Why Chief Marketing Officers are thinking about HR

If you are a technology vendor or CIO don’t panic.  Chief Marketing Officers still love you.  We continue to think about and are concerned...

Are You a Social Buzzkill?

Imagine that you’re attending a major conference.  It’s time to head over to the networking kick-off session.  You’ve got your business cards in your...

Social Networking Choke Points

A choke point is a strategic channel which could be closed or blocked to stop sea traffic.  At the Strait of Gibraltar, where Spain...

Leverage the Power Triangle to Bootstrap Your Marketing Program

The other night I told my wife that I might actually be a growth hacker.  She just looked at me and said, “You spend...

How Does Word-of-Mouth Marketing Really Work?

Word-of-Mouth Marketing (WOMM) today is both online and through face-to-face interaction.  At times we think of WOMM in terms of marketing buzz, the interaction...

CXO Conversations before the Company Meeting

A trim balding man in khakis with a button down shirt, the CMO looks the part he has played for so many years –...

Disruptive Strategies for Winning Customers

I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find one...

Social Media Networking for Sales Results

Are the targeted executives you are trying to get the attention of using social media to shop, or are they really looking for prospects...

Are Your Social Media Icons Holding Your Business Back?

It was a lively face-to-face business networking event.  As you might guess, social media was a hot topic.  Of course business cards were exchanged...

Low-Tech Paper and Ink, and the Customer Experience

I penned “Customer Intelligence Is Meaningless If You Don’t Tie It to Strategic Action” many years ago.  Over time that article has been used...

When the Customer Experience is an Open Letter

I just finished reading “Commodore: The Life of Cornelius Vanderbilt” by Edward Renehan.  Vanderbilt’s steamship business offered speed and economy, but not what you...

Can a “Surgical Discount” Strategy Scar the Customer Experience?

When was the last time you paid the full retail price?  According to a recent article in The Wall Street Journal (Attention, ‘Discount Junkies’)...

Has Your Social Media Team Become Rationally Ignorant?

Has rational ignorance impacted your organizations social media activity yet?  Rational ignorance is the decision not to become more informed about something because the...

Influencing Sophisticated Customers in a Social Economy

In 1884 John Patterson founded The National Cash Register Company.  Patterson believed that pilferage and sloppy point-of-sale bookkeeping by store clerks was a primary...

Are You Leveraging Teachable Moments?

Mistakes were made. We’ve heard that before – many times. The phrase first made famous by the Nixon administration was later used and re-used...

Marketing in a Sluggish Growth Economy

A recent article in the Wall Street Journal (“Basic Costs Squeeze Families”) stated that consumers have seen little growth in their wallets and remain...

New Posts