Alan See

What’s Your Marketing Strategy When Your Product Seems To Be Out of Fashion?

Today is Veterans Day in the United States. It's a day set aside to thank and honor living veterans who served honorably in...

Customer Intelligence Is Meaningless If You Don’t Tie It to Strategic Action

I have three growing kids in the house, so my refrigerator door gets plenty of action. That explains how the bottom hinge broke, which...

Marketing’s New Workout; Super Crunching Your Gut (Feelings)!

Over 25 years ago I was the marketing manager for a small privately held oil field service company; it was my first "real-world" job....

Your Customer’s Mindset

My hat is off to Beloit College. Each August for the past decade, as their faculty prepares for the academic year, they release...

Marketing and the Science of Persuasion

The new AMC primetime drama "Mad Men" provides a 1960s setting in which advertising agencies were all-powerful influences on the masses. In fact,...

Building Rapport in the Relationship Economy

In 1884 John Patterson purchased the National Manufacturing Co. from James and John Ritty for $6,500 and renamed the company The National Cash Register...

Take Aim at Delinquent Customers Before Your Banker Takes Aim at You

Monday's Wall Street Journal article "Dealing With Deadbeats" (by Suzanne Barlyn) brought back a family-business memory. The article addressed the topic of slow-pay...

When the Customer-Focused Journey Meets the Fiefdom Syndrome

Your company's dream-journey is to become Wall Streets next customer-centered poster child. Every technology vendor and consultant you engage with will want to...

The Definition of Marketing

It's interesting once in awhile to step back and observe change … You can almost hear the conversations evolve as marketing has evolved from...

Keep Your Marketing Organization Off the Road to Abilene!

I completed my college studies at Abilene Christian University which is located in Abilene, Texas. I really like Abilene and look forward to...

Marketing Recruitment: “Crew Wanted for Hazardous Journey”

CREW WANTED FOR HAZARDOUS JOURNEY Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honor...

Social Media Networks: “It’s Not What You Know

Our discussion around word-of-mouth marketing in one of my recent classes morphed into an "it's not what you know, it's who you know" debate....

“Will It Play in Peoria?”

Not long ago one of my students used the phrase "Will it Play in Peoria?" during our classroom discussion. It's been awhile since...

All for One and One for All through BI Competency Centers?

"All for one and one for all" is a popular passage used as a statement of solidarity. BI vendors have been promoting this vision...

Finding the Voice of the Customer in Unstructured Data

I was recently involved in some market research pertaining to the convergence of structured and unstructured data. It's a topic that has been...

Welcome to Marketing 101

My students' first assignment is always a short interpretive paper in which I ask for their personal definition of marketing; as well as their...

If You’re Going by the Old Rules, You Don’t Know Your Customer

Many years ago, the "3-6-3 rule" was an expression used to explain an informal rule of operation for banks in which 3 percent interest...

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