Alan See

The Mark of Quality: Are You Using Permanent Ink or Temporary Tattoos?

The April 2008 issue of Quirk's Marketing Research Review noted that research company Harris Interactive conducted an online survey to learn if having a...

Healthy Gains When the CMO and CIO Are in Tight

Did you happen to see the front cover of the April 7th copy of "InformationWeek?" The picture was related to the article "The...

Are You One Step in Front of Your Competition?

Got HAL? I was reminded this week of an old story that once surfaced about the Heuristically programmed Algorithmic Computer (HAL) in the...

Social Group Management: Are You a Gatekeeper in the Social Network?

Does your LinkedIn profile look like a NASCAR logo display? I'll admit that mine has nearly 50 signs displayed. I should also...

The Value of Positive Service Outcomes During Stressful Events

Weather officials have not yet determined if the snowstorm that hit my hometown this weekend will be officially classified as a blizzard; but I...

Plutoing Quality in a Down Economy

Pluto got bumped from the line-up. According to a committee of scientists the small solar-system body failed to meet planet-standards, so they downgraded...

A Call to Action–and No Follow Up

The cabinet refacing ad copy contained all the key motivational phrases. • Installed right. Guaranteed. • Reliable service and quality installation. • Fresh new look without...

Focus on the Customer Is Driving Application Lifecycle Management (ALM)

We recently released the early results from our Seapine Software Quality-Ready Assessment, a survey that evaluates key indicators of quality within software development organizations....

Quadrants and Other Analyst Evaluation Systems

It appears our recent success has put us on the analyst's radar screen. In fact, we were just placed in the 2008 Magic...

Feedback Will Help Turn Employees Into Ambassadors for Your Company

I recently posted an A as the final grade for one of my students. I've had other students earn top grades before, but...

Marketing Craplets

Childhood ear infections resulted in a loss of hearing in my wife's left ear. To compensate for lower volume she learned how to...

Learning Methodologies and Customer Retention

Research shows that we tend to remember: • 10% of what we read • 20% of what we hear • 30% of what we see • 50% of what we hear and...

Buggy Customer Experiences

In the early 80's I was a marketing director for a small west Texas oil field service company. It was electrifying to be...

Dale Carnegie and Marketing 2.0

The CustomerThink.com editorial calendar proclaims 2008 as "A New World of Customer Engagement." And January's topic of interest kicks-off with "Harnessing the Social...

Are Your Customers Caucusing?

I grew up in Iowa which is generally considered a pretty low key State. However, this week Iowa gets the keynote because Thursday...

Quality and Business Performance

In Search of Failure. That's the title of chapter seven in Frederick Reichheld's book "The Loyalty Effect" (©1996). In that chapter Reichheld...

The Day You Start Losing a Client

In episode 10 of the AMC primetime drama "Mad Men" ad man Roger Sterling of the Sterling Cooper Advertising Agency is informed their agency...

Putting the Pressure on Marketing Officers

I've noticed that I'm a target. Now hold on; this is not another one of those posts talking about the short tenure of...

The Quality-Ready Advantage

In passing my bookcase last night I felt compelled to pull out Peters and Waterman's 1982 classic "In Search of Excellence." I found...

Using Marketing Booth Babes

When Dilbert and his peers poke fun at marketing trade-show tactics they're often referring to the use of "booth babes." Now, in recent...

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