Alan See
Alan See
Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University.
Are “Degrees of Separation” Important to Networking?
In the early 90’s three Pennsylvania college boys with too much time on their hands decided that every actor living or dead could be...
How to Bridge the Gap between Sales and Marketing
“On the Beach.” In the consulting world that expression means you are not involved in activity that is billable. In other words, you are...
Can Your Company Compete with Radical Trust?
Several years ago I heard a story about a shoe repair shop from one of their long-time customers. It’s a small business tale about trust…
Is freedom to fail a myth at your company?
Is the freedom to fail a myth at your company? Can you name one person in your organization that has had major visible failure? ...
The executive you’re targeting isn’t going to tell you their “biggest challenge.” Learn why.
“What’s your single biggest challenge?” I wish I had a dollar for every time I was asked that question because I’d be able to…
Why You Should Be Hiring the Best Sales and Marketing Athletes over Industry Experience
“You don’t understand. Our business, in fact our entire industry, is different.” I’ve heard that statement a hundred times. To be honest, early in…
Does Your Message Contain the Big Red Flag?
In the business world it’s a casual phrase that’s tossed around all the time. I thought I’d reach out to tell you a little bit...
What causes you to remove a connection?
Have you ever removed a connection on LinkedIn? Unfriended someone on Facebook? Blocked a Twitter profile? It’s a rare event, but on occasion I...
Are High Pressure Closing Methods Ever Justified?
“Alan, you’ve been a real professional during this process; I’ve grown to trust you, and I honestly like you. You’re going to get this...
How to do more with less, and not lose your shirt in the process
Some of the smartest business people I’ve met place their trust in fantasy-based marketing plans. They believe it’s possible to do more with less. ...
Use Different Connection Strategies for Each Social Platform
LinkedIn’s advice on sending connection requests reads that you should “only invite people you know and trust.” The number of requests I receive from...
Why your teleprospecting efforts are failing
A mulligan, reload or redo; who wouldn’t like to have a second chance? Sorry, when it comes to getting the ear of your targeted...
Social Media Communications that Executives Ignore
When it comes to social media communications with business executives, I heed the Law of Diminishing Returns; the longer the message, the less likely...
Why You Are Not Getting that Demo Appointment with the CMO
It happens all the time. By email, telephone, or through social media, the gist of the initial contact will be as follows: Sample subject lines...
Are Your Social Media Sales Leads Flawed by a False Premise?
If A equals B and B equals C, then A equals C. It’s a simple conclusion and argument that looks rock solid. However, if...
Don’t Be That Twitter Person
Their Twitter profile looked legitimate. It had a professional looking picture, a well written bio and a customized banner. So you followed them back. It...
How to Keep Your Audience Looking Down
It was the most engaging of times. It was the least engaging of times. It was an age of fabulous fellowship. It was an...
It’s the Story, Not the Status that Matters
It has now been over 9 years since its launch and NASA’s New Horizons spacecraft has traveled more than 3 billion miles at a...
First Impressions Are Part of the Customer Experience
A hot tub setting on your back patio that no longer works is classified as bulk trash. And bulk trash requires a big truck...
Back in the day, a common LinkedIn group meant something
“Back in the day” is a phrase that is often used to refer to a blissful time in the past when life was simpler....