Home Authors Posts by Al Davidson

Al Davidson

Al Davidson
Al Davidson is the founder of Strategic Sales & Marketing, a "leading light" among lead generation companies, delivering B2B lead generation and b2b appointment setting services for clients ranging from local small businesses to the Fortune 100. Since 1989, the company's sales agents have generated over 7 million sales leads, and created millions of dollars for clients.

How do you know when “the customer is not right” for you?

In sales, we often hear that “the customer is always right.” But this is not always true. Sometimes, especially in B2B sales, the customer...

How to get more sales by using this “four-letter word”

Sales people are masters of the language of selling. The best sales people know how to build relationships by phone and email, ask good...

3 tips for building trust throughout the customer journey

In the sales business, we talk a lot about sales funnels and sales cycles and sales process, but it’s also important to remember the...

What can sports analytics teach us about lead management?

There is a huge trend underway right now in professional sports where teams are using advanced statistical analytics to find out more than ever...

3 Secret Reasons Why You Aren’t Getting Sales Appointments

Appointment setting is a critical part of the B2B sales process, but many companies struggle with it. Some companies get plenty of inbound sales...

In sales, the more things change, the more they stay the same

It’s often fashionable in today’s business world to talk about how fast things are changing. Technology is definitely transforming many aspects of how people...

Take Five: Check your Sales Tools

Relationships make the sale. This requires trust, dialogue, and shared commitments and understanding from the client and the salesperson. What NOT to do in...

The New Rules of Sales Pipeline Management

Lead generation is about more than just finding new sales prospects – true success in lead generation comes from effectively managing your sales leads...

5 easy steps to better sales presentations

It sounds counterintuitive, but many sales people do not plan or prepare for their sales presentations. Sales people spend so much time on lead...

New Posts