Akin Arikan, is the author of Customer Experience Analytics and Multichannel Marketing: Metrics and Methods for On and Offline Success. Akin has been working with analytics practitioners since 1999.
Let's face it: we just can't handle anything that is free. Whenever something appears to be free, e.g. all-you-can-drink soda, the environment, healthcare, or...
Coming up this Thursday, December 4th, the Web Analytics Association is hosting an educational webcast on the topic of behavioral segmentation & targeting. Segmentation is...
In a a recent article on CustomerThink we explored the question whether Freshdirect would see increased revenues from user generated content. On that occasion,...
If you are a Manhattanite, you know FreshDirect, the online grocery. Its delivery trucks roll throughout New York City's residential areas. If you are...
Businesses are slower than their customers when it comes to traversing multiple channels. Customers, says Akin Arikan, a senior manager for Internet Marketing at...
A recent post highlighted the central idea behind the book Competing on Analytics: Namely, many companies employ analytics (business intelligence) merely in a tactical...
The previous post (part I) was dedicated to the lesson learned that analytics can be used tactically (e.g. for marketing process ROI improvements) or...