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Author Archive | Akin Arikan

Today’s Marketers – More Like Imagineers?

Blog post by on October 9, 2013

In some ways, marketing hasn’t changed at all. It’s still about knowing consumers and connecting your company’s value to that audience in order to create customers. In other ways, marketing has changed completely. A “day in the …

So, what is Digital Analytics then?

Blog post by on March 12, 2012

The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the reality of how the profession/industry has grown since its website centric origins. That brings up the question what …