Ajith Nayar
Ajith Nayar
As a marketer, I've keenly watched the retail and consumer trends for a couple decades. But never has it been more exciting than now. Because everything we used to know about shopping is changing, and fast. As consumers, it's great to be at the center of this technology-led evolution, because it's unfolding in our everyday lives. I'm happy to share my views on related trends and issues. You'll see me writing on the digitally empowered consumer, shopper behavior and marketing, consumerization of retail, internet of things, analytics technologies, cloud computing and digital marketing.
Top 5 Analytics trends in Fashion Retail
Technology has enriched the overall customer experience. As a result, today’s leading fashion houses are looking at several ways to utilize emerging analytical technologies...
Achieving a single customer view in Ecommerce
What is a Single view of customer? Till some time back, a single view of customer meant bringing together all data for customer and consolidating...
Building Enhanced Customer Relevance with Lifecycle Aware Marketing
Customer Marketing is not about intuition anymore: it is about knowing the customer well and mining actionable insights that go beyond demographic segmentation....
The New 4 A’s of Marketing: Personalization
Mass Marketing is So Over Moving on to the third new A of marketing, namely, Appropriate. Last week we covered Accountability, including marketing measurement and...
7 Ways to Define Winning Customer Segments
I think we can all agree – the days of mass marketing are over. Even if you have a relatively homogenous target market,...
Personalization Pitfalls for Retailers
“Any car you want…as long as it’s black.” Personalization has come a long way since the days of Henry Ford. Nowadays, retailers are all about...
Building Enhanced Customer Relevance with Lifecycle Aware Marketing
Customer Marketing is not about intuition anymore: it is about knowing the customer well and mining actionable insights that go beyond demographic segmentation....