AJ Agrawal

5 Reasons Why It’s Time To Change Your Customer Support Strategy

Customer support has never been more important. More and more often, customers that give negative feedback are moving to other companies. If you want to master the art of persuasion, you need to take into account what your target audience is saying about you. You...

Do You Have What It Takes to Master Content Marketing?

Content marketing has reached a saturation point. Practically every business is now actively participating in content marketing, with 85% using it for lead generation. To master it, you have to compete against everyone else in your niche. This means that you can no longer...

What You Need to Look for in an Effective Marketing Leader

The leader of your marketing department will be a serious influence on whether you are successful or not. It’s vital that you go out of your way to search for the right person, otherwise you could be left in a situation where you have...

3 Essential Tips for Marketing to Millennials

Marketing is difficult, and it’s something that many businesses can’t handle. It’s why they struggle to meet the needs of one of the biggest audiences in the country. According to the latest statistics, the 18-34 demographic has about $1.3 trillion of annual buying power....

10 Ways to Learn More About Your Target Audience

In a recent Forbes Insights survey, 54% of companies in North America cited their biggest challenge is identifying their target audience. It makes sense when you think about it because this will determine whether you succeed with your next marketing campaign. Fall at this...

The Best Marketing Advice You Never Received

Experienced marketers look back at their careers and wonder what could have happened if they knew then what they did now. There’s nothing more powerful than a few words from an expert when you are getting started. To help you get started with business...

Marketing Tips for Small Businesses on a Shoestring Budget

Small businesses have the same problem, regardless of the industry they happen to be operating in. They rarely have the money they need to get the results they want. Despite statistics saying that the average small business turnover is $3.6 million, their pockets aren’t...

Top Tips for Keeping Your Business Safe on Social Media

When 81% of small and medium-sized businesses use social media, it’s no surprise to see that hackers and scammers may decide to take advantage. Executives often fail to realize how much of a risk they are taking every time they use social media. This doesn’t...

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