AJ Agrawal

Why Millennial Customers Want To Do Business With Companies Going Green

Millennials are driving the sustainable brand revolution. If you want the most financially powerful generation to love your brand, it’s time to get on board - and the best way to do that is by going green. But why do they care so much?...

Why Customer Service is Your Sharpest Marketing Tool

Thanks to the advent of the Internet, it’s easier than ever for customers to stumble upon brands. Through search engine results pages and organic social media content brands can connect with an endless stream of enquiring visitors without allotting exorbitant outbound campaign fees. But...

How To Use PPC Ads Without Annoying Your Customers

Ads have become an everyday part of our online lives. Whether we see them on free services platforms like Facebook or Google, they’re everywhere. A number of these ads are effectively targeted towards us based on our search habits, with some never seem to...

What Startups Can Learn From the AWS Mess Up

If you were fortunate enough to dodge the recent 4-hour outage of Amazon's Web Services, then at the very least you saw how it impacted some of the websites you visited that day. While the glitch has probably already taught you that claims of...

Don’t Bore Your Customers: Four Ways To Make Your Site More Interactive

The average American smartphone owner spends 87 hours per month browsing on their devices. This massive time allocation means that most Smartphone owners have become pretty familiar with the qualities that make a good site: speed, navigation, useful information, and engagement. Yes, in today’s...

How To Build A Customer Friendly Ecommerce Site

The process of launching an e-commerce website can be incredibly overwhelming. With so many details factoring into the equation, it can be difficult to detect what areas of your site need to be focused on the most to ensure its success. Similar to setting...

Your Employees Are Your Best Assets: Here Are Three Ways To Empower Them To...

Breaking news: your employees are your most valuable assets. Right now you’re probably rolling your eyes thinking “Of course employees are the most valuable assets, without them my company could not run.” Yes, that’s undisputably true. But, did you know that your employees are...

5 Reasons Why Your Customer Service And Marketing Team Should Work Together

Customer service has become the ultimate decider on what is distinguishing a proper business from a beloved brand these days. Today’s consumers are raising the bar for brands when it comes to the types of interactions they have with them. They’re no longer putting...

4 Things Great Leaders Do

Great leadership is an attribute that can be difficult to pin down. It’s easy to recognize a great leader when you’re under one, but once you become a leader yourself it can be difficult to understand what it was about them that made them...

4 Reasons Why Your Email Marketing Campaign Is Failing

Despite the popularity of social media as a leading marketing tool, the world of email marketing is still alive and well. With is its success of reeling in new customers 40 times more efficiently than platforms like Facebook and Twitter, email marketing continues to...

Why Leaders Should Incentive Personal Wellness Among Their Employees

Most corporations these days are taking wellness more seriously now. Half of today’s businesses offer a wellness program, which has boosted the workplace wellness industry to a $6 billion-a-year corporate favorite. With the promise to top up productivity, slash absenteeism, and reduce healthcare expenses,...

Why Every Company Needs A Rockstar Designer

For a long time, the founding team of a startup consisted of executives and engineers. Facebook, Microsoft, and Apple all started out with a handful of computer engineers and executives producing and selling a product. Today, these companies have realized the value of acquiring...

How To Use Twitter As A Customer Service Tool

In just the past few years alone, social media being used for customer service has become mainstream. Everywhere, customers are using social channels, namely Twitter, to post their stories (good or bad) about their experience with a brand. Now, they’re logging onto their favorite...

How To Maximize Employee Retention

Employee retention should be on every business’s radar. All businesses, for whatever reason, have employees that leave. While employee turnover is an inevitable part of owning a business, the loss of even the least effective employees can deliver quite a few challenges. Not only...

5 Ways To Make Customer Service Easier

Customer service employees juggle an onslaught of delicate tasks on a daily basis. From discouraged customers to faulty products, customer service has a reputation for being problematic. However, there are ways to make this department run smoother, and increase the effectiveness - and morale...

Why Affiliate Marketing Will Grow In 2017

Affiliate marketing is a strategy utilized by publishers and online platforms in every industry. It has a structure that sounds easy enough to manage: discover a great product, promote it and earn a piece of the pie for every sale obtained. Ninety percent of...

5 Effective Ways To Get Customer Feedback

In the age of big data, incredible predictive analytics and personalization algorithms, there’s still one old school strategy for brand improvement that still reigns supreme: customer feedback. That’s right, no matter how much you track where customers are clicking, their loyalty rate or their...

3 Marketing Lessons I Learned From My Love Of Rap Music

            I love listening to rap music while I work. Like investor Ben Horowitz, I’ve feel that rappers are some of the realest celebrities we have. At least when starting out, much of what rappers sing about comes from the heart. And in most cases, what comes...

Get Your Site In Shape For The Holidays: SEO

Thanksgiving is in just a few days, so we thought we’d remind you of a few things: first off, if you haven’t started defrosting your turkey, do so NOW! Secondly, you got your site’s SEO in tip-top shape for the holiday shopping frenzy, right?...

5 Books That Helped Me Think About My Customers

Whether you are an entrepreneur, marketer or simply need to deal with customers on a regular basis, it is important that you have the right mindset when it comes to thinking about and understanding your customer’s needs. The old adage, “the customer is always...

New Posts