Amanda writes and shares Thought Leadership at Customer Alignment, where she draws on her 15 years of coaching, guiding, mentoring and consulting for clients in various sectors and sizes around the world. Championing the customer within the organisation for commercial & customer success, is her passion. She helps establish organisations understand how to connect to customers & find ways to align their expectations with the culture & capability of the organisation. The goal in mind: Smiling Companies, Happy Customers. Amanda will also be a regular featured columnist for Customer Think in 2018.