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Adrian Swinscoe

Adrian Swinscoe
Adrian Swinscoe brings over 25 years experience to focusing on helping companies large and small develop and implement customer focused, sustainable growth strategies.

Inbound and content marketing are here to stay and I’m off to find out more for you

Note: It's not anywhere near being St Patrick's Day but I just thought the cartoon was appropriate and a wee bit funny. When faced with...

Service innovation is the key to avoiding extinction – Interview with Mitch Kowalski on the future of the legal...

Podcast: Download (Duration: 16:58 — 15.5MB) Following on from my recent interview, Customer service in the future will be a company wide mentality and not...

From innovation to marketing to culture, is your approach young brain or old brain?

Today's post is a reflection on a talk that I heard whilst at an event last week that, I believe, applies to all organisations,...

Customer service in the future will be a company wide mentality and not a department – Interview with Dave...

Podcast: Download (Duration: 20:10 — 18.5MB) Following on from my recent interview, True customer engagement is not based on click throughs or contests – Interview...

Apply the Granny test to get closer to your customers

Earlier today I was sitting on a train after visiting a couple of clients. Now. whilst I was fiddling with my phone…..answering emails, sending...

True customer engagement is not based on click throughs or contests – Interview with Wendy Lea, CEO of Get...

Podcast: Download (Duration: 31:24 — 28.8MB) Following on from my recent interview, Build relationships with your customers that matter – Interview with Chris Brogan on...

Improve customer loyalty by ditching surveys and solving problems, including the silent ones

I was going through some old bookmarked and saved articles whilst thinking about what to write today and came across: The Customer Aggravation Index:...

Thinking about improving customer service or customer experience? Don’t forget the simple things.

I'm a subscriber to The Economist, not because I have a background in economics or because I used to work for part of The...

Build relationships with your customers that matter – Interview with Chris Brogan on The Impact Equation

Podcast: Download (Duration: 19:08 — 17.5MB) Following on from my recent interview, Social customer service can make your business more customer focused – Interview with...

Social customer service can make your business more customer focused – Interview with Joshua March, Conversocial

Podcast: Download (Duration: 25:08 — 23.0MB) Following on from my recent interview, Spread the love – Interview with Alexis Dormandy of LoveThis.com, today I'm very...

Great customer experience don’t let fear get in the way

I don't do gripe posts very often but this one could be seen as a bit 'gripey' so I will apologise in advance. However,...

Employee engagement and happier customers: Is it as simple as saying ‘Well done!”

In mid-August, Globoforce released the results of its first UK Workforce Mood Tracker survey, which aims to provide an insight into the mood of...

Spread the love – Interview with Alexis Dormandy of LoveThis.com

Podcast: Download (Duration: 18:56 — 17.3MB) Following on from my recent interview, The Age of the Customer – Interview with Kerry Bodine about her new...

Mapping Surveys to the Customer Journey

Avoiding the trap of surveying too early, too late, or too many things at the same time. Many companies diligently survey their customers and work...

The Age of the Customer – Interview with Kerry Bodine about her new book Outside In

Podcast: Download (Duration: 19:10 — 17.5MB) Following on from my recent interview, Retailers and their customers – what's now and what's next – Interview with...

Retailers and their customers – what’s now and what’s next – Interview with Ian McGarrigle of the World Retail...

Podcast: Download (Duration: 27:55 — 25.6MB) Following on from my recent interview, #PositivelySocial and why customer service in social media is a failure – Interview...

Big data insight into customers behaviour can be good but immersion and observation are better

Big Data: The Map Is Not The Territory Big data insight into customers behaviour can be good but sometimes the answers are right in front...

Customer service drives repeat business and higher customer lifetime value – even Shell now gets it

There was an article in the Daily Record last month (Store bosses tell staff to put customers first to win business) that caught my...

#PositivelySocial and why customer service in social media is a failure – Interview with Frank Eliason

Podcast: Download (Duration: 42:30 — 38.9MB) Following on from my recent interview, Employee engagement is not something that is done to employees – Interview with...

Employee engagement is not something that is done to employees – Interview with Kevin Kruse

Podcast: Download (Duration: 35:25 — 32.4MB) Following on from my recent interview, Social Business: walking the talk and debunking some of the myths: Interview with...

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