Adrian Swinscoe
Adrian Swinscoe brings over 25 years experience to focusing on helping companies large and small develop and implement customer focused, sustainable growth strategies.
Podcast: Download (Duration: 11:49 — 10.8MB) Following on from my recent interview, Influence marketing, Klout, social scoring and why they are important – Interview with...
Here's the bright-eyed audience at @hubspot #imuk12 – looking sharp! twitter.com/dmscott/status… — David Meerman Scott (@dmscott) November 6, 2012 On Tuesday of this week I…
Following on from my recent interview, Service innovation is the key to avoiding extinction – Interview with Mitch Kowalski on the future of the...
Note: It's not anywhere near being St Patrick's Day but I just thought the cartoon was appropriate and a wee bit funny. When faced with...
Podcast: Download (Duration: 16:58 — 15.5MB) Following on from my recent interview, Customer service in the future will be a company wide mentality and not...
Today's post is a reflection on a talk that I heard whilst at an event last week that, I believe, applies to all organisations,...
Podcast: Download (Duration: 20:10 — 18.5MB) Following on from my recent interview, True customer engagement is not based on click throughs or contests – Interview...
Earlier today I was sitting on a train after visiting a couple of clients. Now. whilst I was fiddling with my phone…..answering emails, sending...
Podcast: Download (Duration: 31:24 — 28.8MB) Following on from my recent interview, Build relationships with your customers that matter – Interview with Chris Brogan on...
I was going through some old bookmarked and saved articles whilst thinking about what to write today and came across: The Customer Aggravation Index:...
I'm a subscriber to The Economist, not because I have a background in economics or because I used to work for part of The...
Podcast: Download (Duration: 19:08 — 17.5MB) Following on from my recent interview, Social customer service can make your business more customer focused – Interview with...
Podcast: Download (Duration: 25:08 — 23.0MB) Following on from my recent interview, Spread the love – Interview with Alexis Dormandy of LoveThis.com, today I'm very...
I don't do gripe posts very often but this one could be seen as a bit 'gripey' so I will apologise in advance. However,...
In mid-August, Globoforce released the results of its first UK Workforce Mood Tracker survey, which aims to provide an insight into the mood of...
Podcast: Download (Duration: 18:56 — 17.3MB) Following on from my recent interview, The Age of the Customer – Interview with Kerry Bodine about her new...
Avoiding the trap of surveying too early, too late, or too many things at the same time. Many companies diligently survey their customers and work...
Podcast: Download (Duration: 19:10 — 17.5MB) Following on from my recent interview, Retailers and their customers – what's now and what's next – Interview with...
Podcast: Download (Duration: 27:55 — 25.6MB) Following on from my recent interview, #PositivelySocial and why customer service in social media is a failure – Interview...
Big Data: The Map Is Not The Territory Big data insight into customers behaviour can be good but sometimes the answers are right in front...
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