Aditya Kathotia

How brands should choose an influencer today

Influencer marketing, when it started, was a little slow of the blocks. Many brands and businesses assumed the idea of person-to-fellow people endorsement to be superficial and hence needed a fair bit of convincing. However over time, on noticing the favorable results that social...

Customer Experience: 5 retail graphics must dos to spark an offline-retail resurrection

“Need to shop? - Let’s Amazon it” - This appears to be the modern day consensus among shoppers across different age categories, and rightly so. There is no denying the marvel that online shopping is today. It’s time-effective, cost-effective, and above all convenient. One...

New Posts