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Adam Honig

Adam Honig
Adam is the Co-Founder and CEO of Spiro Technologies. He is a recognized thought-leader in sales process and effectiveness, and has previously co-founded three successful technology companies: Innoveer Solutions, C-Bridge, and Open Environment. He is best known for speaking at various conferences including Dreamforce, for pioneering the 'No Jerks' hiring model, and for flying his drone while traveling the world.

When is Queue-Jumping Okay For Customer Service?

Queuing—or "lining up," as we'd say in the States—for a bus in London recently, I watched as a teenager and her friends walking down...

Measurement Kills

Is there light at the end of the tunnel? Photograph by HeavyWeightGeek. Don't over-measure your salespeople. Of course, you want to know if your sales...

Divide and Conquer: The Art of Territory Management

An offer you can refuse. Photograph by Marlith. If ever there was a metaphor for sales, it's got to be Lefty, a wiseguy in the...

Nothing Measured, Nothing Gained

Take the measure of your marketing programs. Photograph by aussiegall. How hard is it to give something away for free? Recently, Wal-Mart announced that it's…

Start the Party Right

Are your events memorable? Illustration by Sabrina Campagna. How can your marketing group be more effective? By mastering the art of event management. Why Manage…

Call Centers in the Cloud

Why run customer service in the cloud? Well, let's rephrase the question in terms of business results. Namely, doesn't every top-notch call center want...

SaaS Seeking Large Enterprises

As the cloud expands, it's extending SaaS to even the biggest businesses. Photograph by doug.siefken. Large + Complicated = On-Premise CRM? Why not run CRM...

Master Plans: Not Just for Evil Geniuses

Whatever your strategy, put it in lights. Photograph by L. Marie. What's your marketing strategy? For direct marketing to be effective, you must define your...

Why SFA Failure Rates Will Increase

CRM: A History of Failure? Are customer relationship management (CRM) projects prone to failure? ZDNet reviewed analyst firms' reports to chart general CRM failure...

Let’s Start a Riot

Are you inciting people with a clear call to action? Photograph by Shemer. What does it take to help your marketing group operate more effectively?…

CRM Software Smackdown (SaaS)

Who rules? Photograph by Tim Hipps. Are you still using ACT, Saleslogix or some other type of technology developed in the 1980s or 1990s? We...

For Mature Audiences Only

Guest post by Matthew Johnson How does your CRM program rate? Photograph by ToastyKen. I remember when the motion picture industry first came out with…

Master Web 2.0 For Service Before Twitter

Old vintages: Good for wine, bad for websites What’s your Twitter strategy? What’s your Facebook strategy? As many organizations plan their 2010 service efforts, they’re...

Sales Force Effectiveness: Plan for 2010

What's your sales force effectiveness plan for 2010? Photograph by yusunkwon. One question we frequently hear is, “What’s the next improvement I should make to...

Going Global With CRM: Who to Influence?

Like a pendulum, your customers alternate their focus -- based on the state of the economy -- between growth (in good times) or efficiency...

Customer Service Improvements: Plan for 2010

What's your customer service and call center plan for 2010? Photograph by yusunkwon. What is the state of your customer service program today, and what...

High-Value Customers: Serve Them First?

Scoring your call center queue means playing with fire. Photograph by myuibe. When I call AT&T customer service about an issue with my iPhone, should...

Enhanced Marketing: Plan for 2010

Photograph by yusunkwon. Who’s in your marketing hall of fame? In the history of direct marketing, arguably the consumer goods industry sets the bar: Who’s…

CRM in Today’s Economy: Revitalize Customer-Facing Strategies to Prepare for the Rebound

Welcome to the economic downturn. If you are feeling anything like I am, it is next to impossible to go through a day without...

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