Adam Honig
Adam Honig
Adam is the Co-Founder and CEO of Spiro Technologies. He is a recognized thought-leader in sales process and effectiveness, and has previously co-founded three successful technology companies: Innoveer Solutions, C-Bridge, and Open Environment. He is best known for speaking at various conferences including Dreamforce, for pioneering the 'No Jerks' hiring model, and for flying his drone while traveling the world.
Profit From Facebook Messages
Facebook's new Messages capability will overhaul your lead generation machine. Image by RambergMediaImages. Remember Life Before Facebook Owned Email? Who says mid-November is dull? Without…
A Killer Use Case for Social CRM Inside the Enterprise
"Don't believe the hype." In addition to being one of my favorite songs by Public Enemy, this is often the motto of very pragmatic...
Make Customers Pay Extra With a Great Customer Experience
Just click your heels together and say, "There's nothing like higher prices ..." Photograph by Ellenor Benton. When sales managers dream, how many fantasize about...
Send Call Centers on Strike for Great Customer Service
Plan A: Ensure Customer Service Reps Go On Strike Want to have a great call center? Every three years or so, send it on strike.…
Field Service: Big Bad Lead Machine
Missing the link between service and sales? Photograph by Broma. Do you want your service team to sell, cross-sell and up-sell existing customers? Many organizations...
Customer Service: Who’s on the Case?
Just managing the case? You're going to have to do better than that. Photograph by Roomic Cube. "We're currently experiencing delays due to greater than...
Email, Twitter or
Is mail still relevant to you? Photo by smilya7679 The Postman Never Rings Twice The Wall Street Journal reports that Facebook and Twitter are replacing…
Successful Headhunters Sell Talent, Intangibles and CRM
Who places model employees first? Photograph by Ludovic Bertron. From Personnel to Personal How do you legitimately sell a product you don't have? Staffing companies,…
Influence This: The Life Sciences CRM Challenge
Influencing isn't the same as selling. Photograph by Clever Cupcakes. What keeps pharmaceutical executives awake at night? Pharmaceutical executives in the Americas cite their industry's…
Leaps Over Bureaucracy in a Single Bound: SaaS as a Quick-Fix CRM “Band-Aid”
Holding out for a hero? Just rent one. Photograph by davidChief. Need to deliver a new product or service to market, as fast as possible,...
The 360-Degree View is DOA
Missing the Smaller Picture? Everyone wants to build a 360-degree view of their customers. Some CRM practitioners, per a Forrester Research survey from earlier this...
CRM Overloaded With Data? Then Master the Art of MDM
Go that way, not this way. Photograph by Ian @ ThePaperboy.com. Many organizations talk about building a 360-degree view of their customers, but one of...
Siebel 8.1: Top 8 Reasons to Upgrade
Time to upgrade your old version of Siebel? UPDATED (8/12/2011): Since we originally posted this blog, we have changed our position. In most cases, we...
Donald Rumsfeld’s CRM Advice
Microsoft didn't see the Internet coming, and now look what's happened. People think they know too much. But more often, we're surprised not by the...
Mobile CRM: Make Salespeople Move
Mobility is cool. Photograph by Miss Karen. If you give salespeople a mobile CRM application, will the result be increased SFA adoption? To find out…
Health Care Reform: Insurers With the Best CRM Will Win
Health care reform is moving forward, as new laws promise to transform the $2.5 trillion U.S. health care system and extend coverage to 32...
Revenge of the SFA Adoption Challenge
Once you launch an SFA program, the adoption clock is ticking. Photograph by wwarby. Do you have a CRM adoption problem? When people talk about…
Upgrade Siebel, Or Embrace Cloud CRM?
Siebel CRM, like Cobol, won't ever go away. But it won't give you a competitive advantage, either. Should organizations weighing an upgrade to the latest...
Genzyme Biosurgery’s Salesforce.com Secrets
Plan, then play. Photograph by Werner Kunz. How did Genzyme Biosurgery successfully roll out Salesforce.com, meet its business requirements, and foster high levels of user...
Debunking the Cloud as “Women’s Fashion”
Fashion: just a folly? Photograph from Tumble Fish Studio. Cloud computing and cloud CRM are generating a lot of excitement and buzz these days,...