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Adam Honig

Adam Honig
Adam is the Co-Founder and CEO of Spiro Technologies. He is a recognized thought-leader in sales process and effectiveness, and has previously co-founded three successful technology companies: Innoveer Solutions, C-Bridge, and Open Environment. He is best known for speaking at various conferences including Dreamforce, for pioneering the 'No Jerks' hiring model, and for flying his drone while traveling the world.

Amazon Downtime Won’t Dent Service Cloud Adoption

Is it time to make the leap to the service cloud? Service Cloud: The Magic Formula Does the downtime suffered by cloud services poster child…

Marketing Answers By The Numbers

The best way to solve any business challenge begins by asking the right questions. So, what are the top 10 questions that the best CRM...

Pharma Faces CRM Data Crisis

Sales reps may no longer know who's prescribing their company's products. States Target Pharma Marketing How do you sell products when you can't, by law,…

Secrets Of CRM Vendor Selection

So many options, so little time. What's the best way to evaluate which of today's top CRM platforms your business should use? That question was…

Facebook Battles Twitter Social Marketing Mojo

Have you ever clicked on an ad on Facebook? Which social network is more valuable for marketing: Facebook or Twitter? The Case For Facebook Social…

Top 5 CRM Mobility Strategies

No matter the approach, mobile CRM gets your dog and pony show on the road. What's not to love about anytime, anywhere access to CRM...

Stick With Siebel CRM

She may be old, but she's still good for more laps. When should you continue to rely on an old workhorse like Siebel? Recently, I…

Beware Little CRM Tools

CRM Technology Rule #1 Avoid small CRM software vendors. When it comes to CRM, 99% of the time, technology doesn't matter. But here's when it…

Debating Cloud Vs. On-Premise CRM

Which type of CRM software is best suited to your organization's requirements: an application running on the premises, or in the cloud? Last year, I...

Sales CRM: Top 10 Best Practices

Does the zip code that exclusively covers the Empire State Building produce more sales than a zip code in Salt Lake City, Denver, or...

5 Apps Supersize Salesforce.com CRM

Supersizing doesn't always cost extra. Photograph by D Sharon Pruitt. Want to get more out of Salesforce.com and your CRM program? It's easy: Just use...

Measuring Customer Service Saves Lives

Is your customer service program good enough to save lives? Photograph by Sherman Tan. How do you provide customer support to a group that doesn't...

Operating On Customer Service: Best Practices

When dealing with customer service operations, move carefully. Photograph by Mykl Roventine. Remember knowledge management? Ten years ago, the discipline was all the rage in...

Customer Experience Management: The Medium Is The Message

Which customer experiences have a happy ending? "Have I met or exceeded your expectations?" To that, I ask: Are our short-term memories so fried by…

Secrets of Salesforce.com Success: Integra LifeSciences

Selling to surgeons: Medical device manufacturers need SFA too. Photograph by Spirit-Fire. How should organizations that rely on manual sales processes manage the transition to...

Top 5 CRM Predictions for 2011

What's in store for CRM in 2011? Recently, I outlined the top 10 CRM trends in 2010. The big takeaway: While technology has its place,...

Dreamforce 2010: Excitement, Kool-Aid, iPad

Dreamforce 2010: Almost as much fun as Burning Man, with less nudity Dreamforce 2010 was a show of strength by Salesforce. The conference highlighted customers'...

CRM Top Trends Year In Review 2010

It's the most wonderful time of the year. The end of the year is upon us: Cue the annual CRM year in review. What's been…

Constructing CRM Success: Aggregate Industries Builds On Oracle CRM On Demand

Aggregate Industries builds its own CRM success. Photograph by Terinea IT Support. How can organizations that have grown quickly — often through mergers and acquisitions...

Extinction Threatens Salespeople

Endangered species seeks better habitat. Photograph by Eustaquio Santimano. Is the salesperson facing extinction? The number of sales jobs in the United States — notes…

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