Jonny Rose

SiriusDecisions Summit 2018: How PureStorage use AI to understand their customers at Scale

This year’s SiriusDecisions Summit brought together over 3,000 marketing, sales and product leaders to learn best practices for driving greater alignment and top line...

Content Waste – what it is, why it happens and how to prevent it

As content marketers, often we are so focussed on improving engagement - and so excited by content that performs well - that we forget...

Using digital marketing to build client trust in wealth management

Most investors in search of an advisor are looking for someone that they can trust. Typically, trust is established as part of the “courting”...

How asset managers can use content to generate client insights

Thanks to successive ‘Know You Customer’ and Anti-Money Laundering legislation, the process of capturing new and current asset management client needs is one that...

How to improve Sales response times with content

The average lead response time is too slow A 2011 study by Harvard Business Review revealed that many firms are too slow to follow up...

Interest data: what is it and why does it matter?

When armed with the right prospect and customer data, a sales and marketing can be unstoppable. The types of customer data which have typically been...

What that smooth sales rep didn’t tell you about Marketing Automation

Marketing automation is awesome… If you keep a close eye on the marketing technology space, you cannot fail to have noticed the recent marketing automation...

How to prepare Sales for Conversations That Win

Here at idio, we’ve enjoyed the work of Tim Reisterer and Erik Peterson of Corporate Visions for some time. The duo’s latest line of...

How to create a culture of sales enablement

"Sales enablement” is a term that is on everybody’s lips right now. Data from SiriusDecisions points to a 69% increase in spending in this...

Metadata: The unsexy secret of Content Marketing ROI

Metadata isn’t sexy, but it’s important Metadata isn’t sexy. It doesn’t even sound vaguely sexy. It’s certainly not as chic as “immersive design” or “rich...

How to fix your lead handover process

Lead handover is often the cause of much tension between marketing and sales teams. The process has traditionally been conducted like a relay race,...

The State of Salesforce in 2015

The State of Salesforce: The future of the Marketing Cloud This week Bluewolf published their latest State of Salesforce report – and if you use...

Uh-oh. 90% of marketers are unsure of how to measure content marketing.

A recent report by Contently suggested that 90% of marketers are uncertain of how to measure the effect of their content marketing on wider...

Breaking the rules of B2C content marketing automation and personalization

Rules-based automation cannot handle the intricacies of the Big Content era: complex customer journeys, constantly evolving user profiles and myriad pieces of content that...

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