Jonny Rose
Idio makes buyer-centric marketing possible for global B2B enterprises. Idio’s Demand Orchestration platform uses Content Intelligence to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels. Global leaders including Intel, Fitch Ratings, and AllianceBernstein trust Idio’s AI to maximize buyer engagement and pipeline, whilst automating marketing complexity.
This year’s SiriusDecisions Summit brought together over 3,000 marketing, sales and product leaders to learn best practices for driving greater alignment and top line...
As content marketers, often we are so focussed on improving engagement - and so excited by content that performs well - that we forget...
Most investors in search of an advisor are looking for someone that they can trust. Typically, trust is established as part of the “courting”...
Thanks to successive ‘Know You Customer’ and Anti-Money Laundering legislation, the process of capturing new and current asset management client needs is one that...
The average lead response time is too slow A 2011 study by Harvard Business Review revealed that many firms are too slow to follow up...
When armed with the right prospect and customer data, a sales and marketing can be unstoppable. The types of customer data which have typically been...
Marketing automation is awesome… If you keep a close eye on the marketing technology space, you cannot fail to have noticed the recent marketing automation...
Here at idio, we’ve enjoyed the work of Tim Reisterer and Erik Peterson of Corporate Visions for some time. The duo’s latest line of...
"Sales enablement” is a term that is on everybody’s lips right now. Data from SiriusDecisions points to a 69% increase in spending in this...
Metadata isn’t sexy, but it’s important Metadata isn’t sexy. It doesn’t even sound vaguely sexy. It’s certainly not as chic as “immersive design” or “rich...
Lead handover is often the cause of much tension between marketing and sales teams. The process has traditionally been conducted like a relay race,...
The State of Salesforce: The future of the Marketing Cloud This week Bluewolf published their latest State of Salesforce report – and if you use...
A recent report by Contently suggested that 90% of marketers are uncertain of how to measure the effect of their content marketing on wider...
Rules-based automation cannot handle the intricacies of the Big Content era: complex customer journeys, constantly evolving user profiles and myriad pieces of content that...