Author Directory

This listing is organized alphabetically by last name, for authors with at least one published post. Click on the author name for more information and to view the author’s posts. Learn how you can contribute to CustomerThink!

Brian Anders (6 posts)

Brian Anders joined WorkSmart Systems in 2019 as director of human resources and has extensive experience in all aspects of HR within the service industry. His HR acumen includes employee relations, organizational training and development, project and talent management, payroll and recruitment. Brian is a graduate of Indiana University, and is SHRM-CP Certified with National SHRM and the Indiana State SHRM Chapter membership.

Erik Andersen (1 posts)

Erik Andersen is Senior Vice President, GfK Customer Loyalty. He provides research design and customer management consulting to clients who oversee customer loyalty programs in a wide variety of business sectors both domestically and globally. Erik has over 25 years market research experience, including positions on both the client and supplier sides. Prior to GfK, he held senior positions in the market research functions at the Carlson Marketing Group, Ecolab Inc., and the Lutheran Brotherhood (now Thrivent Financial).

Sue Andersen (1 posts)

Sue Andersen is the director of product marketing at Empirix. With over 25 years of business & marketing experience within the telecommunications industry, her expertise includes developing and executing marketing programs for the Contact Center area. Andersen earned her bachelor's in business administration from Providence College and her master's in information systems from Boston University.

Terry Anderson (2 posts)

Terry Anderson is a Senior Analyst on the OpinionLab Insights team. She's been working with the biggest brands to improve their customer experiences for six years, the last four of those at OpinionLab.

Elana Anderson (20 posts)

Elana Anderson is vice president of product marketing and strategy at Unica Corp.. A highly regarded marketing software expert, Anderson previously served as vice president and research director of the marketing practice at Forrester Research. Prior to Forrester, Anderson was a strategy consultant and systems integrator for nearly 15 years.

Jody Anderson (1 posts)

Jody Anderson is an experienced Marketing Specialist currently employed by MyShopping, a premier comparison shopping service from Australia, who divides her time between work and expanding her knowledge of the field of e-commerce and marketing.When not working or learning, Jody spends her time swimming and reading criminal novels.

Kamy Anderson (1 posts)

Kamy Anderson is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He is an expert in learning management system & eLearning authoring tools - currently associated with ProProfs Training Maker.

Scott Anderson (4 posts)

Scott Anderson is the Marketing Director at On Hold Company, a leading provider of on-hold marketing. We deliver creative and timely on-hold messages and offer hands-free remote-load technology to a single property or multiple corporate locations. To learn more, log onto On Hold Company.

Duff Anderson (44 posts)

Duff Anderson is a visionary in digital Voice of the Customer research with over 20 years' experience. As SVP and Co-founder at iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric.

Brian Anderson (1 posts)

Brian Anderson is CEO of Nacelle, a composable commerce platform provider that allows brands and retailers to syndicate commerce and content data to multiple heads, endpoints and channels by transforming, storing and reindexing data in real-time. Brian started his journey as an engineer at an ecommerce agency. After becoming frustrated with the lack of technical focus, he created ShopElf as a new type of consulting firm in commerce. Brian is a thought leader in the space and is a featured speaker at several headless and ecommerce conferences.

Geoff Anderson (1 posts)

Geoff Anderson brings 20 year of tech product management and marketing experience in industries from semiconductor capital equipment, industrial measurement and test instruments, enterprise communications software, nanotechnology, and networking. He has extensive experience in marketing, product strategy, hardware and software development, cross functional team management, mentoring, business analysis, business intelligence, strategic marketing, and other relevant skills in organizations from less than 100 to more than 50,000 employees.

Scott Anderson (1 posts)

Scott has developed and led growth and digital innovation strategies for more than 20 years, primarily in the enterprise tech industry. He has a track record of leading digital transformation to strengthen brands, grow demand and delight customers.

Tom Anderson (2 posts)

Tom H. C. Anderson is the founder and moderator of NGMR group and contributing editor of the NGMR blog. A recognized authority and pioneer in the field of text analytics with more than three decades of experience in consumer insights, Anderson is the recipient of numerous awards for innovation from industry professional associations, including CASRO (now the Insights Association), ESOMAR, and the Advertising Research Foundation (ARF). He was named one of the “Four under 40” market research leaders by the American Marketing Association (AMA) in 2010.

Paul Anderson (63 posts)

Paul Anderson is associated with CRM software development for a sufficient period to earn reputation as an expert. He has earned great deal of knowledge in analyzing the market for customer relationship management software which he shares through his blogs and articles.

Krista Anderson-Copperman (1 posts)

Krista Anderson-Copperman is Chief Customer Officer at Okta, charged with ensuring Okta customers see value and are successful with Okta products. The Customer First organization includes education, professional services, customer support, customer success and renewals. Anderson brings more than 18 years of experience to Okta, delivering superior levels of adoption, loyalty and customer satisfaction for both enterprise and small business customers. Prior to joining Okta, she served as senior vice president, Customers for Life at Salesforce.com.

Carla Andre-Brown (1 posts)

Carla Andre-Brown is a content marketer for Mailbird. She promotes having a healthy relationship with remote work and our inboxes. When she’s not working on content, she’s teaching digital marketing at BCIT or trying out a spicy recipe.

Debra Andrews (1 posts)

With over 20 years of strategic marketing experience, I specialize in helping B2B mid-sized companies transform their marketing departments from cost centers to profit centers. I thrive in bringing a strategic focus and results-driven approach to environments where past marketing efforts have been scattershot and ineffective. For many companies, I serve as their Fractional CMO which gives them just the right amount of leadership to power-up their marketing function.

Karol Andruszkow (1 posts)

He’s a co-founder of BOWWE Web Builder. The entrepreneur by real passion with extensive knowledge of IT and business. Since 2003 founded 4 startups and is constantly running his own startup ventures. International Finance Corporation makes him a Speaker in E-commerce and Online Marketplaces. He knows how to build successful businesses & startups. For almost ten years, he used his knowledge to successfully helping startups small and medium entrepreneurs improve their work by consulting and developing IT systems.

Sumit Aneja (3 posts)

Sumit Aneja serves as Chief Executive Officer at Voxco, a global leader in omnichannel cloud and on-premise feedback management solutions. Sumit brings strong research and entrepreneurial leadership to Voxco through his experience founding companies and working at IMF and Bank of America. He holds an MBA from Yale University, an MS in Financial Engineering from Claremont Colleges, and a BTech in Electrical Engineering from Punjab Engineering College. Voxco provides global corporations, market research organizations, government & government agencies, and universities with a platform to collect

Gary Angel (176 posts)

Gary is the CEO of Digital Mortar. DM is the leading platform for in-store customer journey analytics. It provides near real-time reporting and analysis of how stores performed including full in-store funnel analysis, segmented customer journey analysis, staff evaluation and optimization, and compliance reporting. Prior to founding Digital Mortar, Gary led Ernst & Young's Digital Analytics practice. His previous company, Semphonic, was acquired by EY in 2013.

Marie Angselius (8 posts)

Marie Angselius-Schönbeck is Chief Impact Officer and Chief Corporate Communications at Artificial Solutions, a company in Conversational Customer Experience. In 2019, she founded Women in AI by Amelia, an IPsoft-company, a global initiative to help close the gender gap in STEM. She has worked in th Conversational AI-industry for 5 years.

Alexander Anoshin (1 posts)

For the past 15 years Alexander has been an enterpreneur in software development industry and since 2002 he is steeped in apps for enterprise collaboration and contact centers. Alexander is the CEO of Aurus, a Cisco Solution Partner and general product manager at RichCall.io.

Heverton Anunciação (4 posts)

CRM and CX Consultant. Author of main research and books in this subject in the Latin America region to integrate CRM, CX, and Data Science

Jamshaid Anwar (3 posts)

A technology and strategy Consultant with over 20+ years experience delivering Customer Engagement transformation and solutions to leading FTSE 100 companies. Helping organisations through their Omni Channel Maturity Journey: Channel Independence, Multi/Omni Channel Integration, Multi/Omni Channel Engagement and Operating Model Transformation.

Majda Anwar (1 posts)

My passion is marketing in the digital space. While my specialization is marketing, going to school at Georgia Tech gave me the opportunity to work in a high technology environment with technically minded peers. Web 2.0 marketing is crucial for the fast paced digital work we live in, and I believe that marketing and sales should be hand in hand with increasing revenues.

Syed Mohammad Anwer (1 posts)

Syed Muhammad Anwer is a digital marketing specialist and blogger currently working at TaskQue, an online task management software. His unique personality traits, passion and thirst for knowledge has turned him into an digital marketing expert.

Prem Kumar Aparanji (70 posts)

SCRM Evangelist @ Cognizant. Additional knowledge in BPM, QA, Innovations, Solutions, Offshoring from previous roles as developer, tester, consultant, manager. Interested in FLOSS, Social Media, Social Networks & Rice Writing. Love SF&F books. Blessed with a loving wife & a curious kid. 🙂

Bob Apollo (630 posts)

Bob Apollo is the CEO of UK-based Inflexion-Point Strategy Partners, the B2B sales performance improvement specialists. Following a varied corporate career, Bob now works with a rapidly expanding client base of B2B-focused growth-phase technology companies, helping them to implement systematic sales processes that drive predictable revenue growth.

Errol Apostolopoulos (17 posts)

Moontoast's Social Activation Engine is a SaaS and cloud-based social marketing, social commerce and social analytics platform. As VP Product, Errol leads product strategy and management for Moontoast's innovative social technology platform. Previously, Errol was Head of Innovation at Optaros, where he provided Mobile & Social Commerce solutions for top retailers. Prior to Optaros, Errol founded, led and successfully sold an angel-backed venture delivering original social content programming via TV, web and physical entertainment venues. Previously, Errol was GM of Razorfish Boston.

Randy Apuzzo (2 posts)

Randy Apuzzo is founder and CTO of Zesty.io, a web content management company. Childhood hacker turned entrepreneur by age 15, Randy has more than a dozen ventures under his belt and today serves as a digital strategist applying both computer science and brand marketing expertise. Randy is a visionary in architecting solutions that help brands accelerate and scale their global digital content strategies. He is revered for empowering businesses with advanced technology that grants agility, cost savings, security and increased market share.

Akin Arikan (66 posts)

Akin Arikan, is the author of Customer Experience Analytics and Multichannel Marketing: Metrics and Methods for On and Offline Success. Akin has been working with analytics practitioners since 1999.

David Armano (2 posts)

David Armano is a Senior Partner at Dachis Group, an advisory firm focused on Social Business Design. He is both an active practitioner and thinker in the worlds of digital marketing, experience design, and the social web. Author of the popular Logic + Emotion blog, he is best known for his distinct brand of visual thinking. Follow David on Twitter.

Helen Armour (3 posts)

Head of Marketing at Really Simple Systems, Helen is a Member of the Chartered Institute of Marketing and a Chartered Marketer. With a background in travel and leisure, she has successfully transferred her skills to the world of tech, and writes passionately about customer-centric strategies, cloud-computing, digital marketing, data security and solutions for small business.

Jessica Armstrong (2 posts)

Jessica Armstrong is a Marketing Associate at TeamUp, fitness management software. A California native currently living in Spain, Armstrong is passionate about travel and fitness and wellness, two industries where she has worked in PR and marketing for the past 10 years.

Chris Arnold (6 posts)

Chris is Vice President of contact center strategy at artificial intelligence firm ASAPP that is automating and augmenting human workflows. Chris was formerly Verizon’s Global Director responsible for modernizing and orchestrating technology for 50,000 contact center agents operating in voice, chat, messaging, and social media engagement functions.

Guy Arnold (57 posts)

Guy is the author of 'Great or Poor' (www.greatorpoor.com ) … a simple and effective system for delivery of consistent and continually improving customer experiences, 'Go the Extra Inch' the effective way to empower your people, and 'Sales through Service' (www.salesthroughservice.com ) how to sell more through repeat business, referrals, round sales and reputation (the 4 R's). Guy helps Organisations large and small to systematically make more sales for lower costs, through 4 simple principles.

Mark Aronoff (1 posts)

Mark is the Senior Vice President of Sales and Growth at Marketing Evolution, where he oversees all aspects of the customer acquisition experience to ensure customers achieve more profitable returns on their media spend using data-driven solutions. He touts a wealth of experience helping enterprise marketing teams solve complex business problems by developing and implementing processes for optimization, building comprehensive customer journeys, and acting as a voice for marketers everywhere.

Kapil Arora (1 posts)

Ecommerce Consultant with 6+years of Experience. Masters Degree in Marketing and Information Technology helps in understanding what converts/is more accepted amongst various segments and framing right messages very specific to the target audience. Kapil Arora Senior Digital Marketing Analyst

Shawn Arora (2 posts)

Shawn Arora is the founder of LaunchSpark Video, a Toronto-based explainer video agency with a focus on ROI. LaunchSpark works with SaaS / tech vendors to distill complex messaging into clear and concise insights that increase conversion rates.

Lior Arussy (79 posts)

One of the world’s authorities on customer experience, customer centricity, and transformation, Lior Arussy delivers results. His strategic framework converts organizations from product- to customer-centricity. It is drawn from his work with some of the world’s leading brands: Mercedes-Benz, Royal Caribbean, Delta Air Lines, MasterCard, Novo Nordisk, Walmart and more.Arussy is also the author of seven books, including Next Is Now (May 2018)

Mohd Asad (5 posts)

An enthusiastic and passionate professional with a background of working in the consumer services industry. Skilled in Operations, Marketing , Product Development, Team Building and Client Relations. I joined Wishup at the initial stage and thrive on process creation, increasing organic SEO traffic and developing a growing team to live it out. Strong entrepreneurship individual with a Bachelor of Technology (B.Tech.) in Electrical and Electronics Engineering from SRM University