Author Directory

This listing is organized alphabetically by last name, for authors with at least one published post. Click on the author name for more information and to view the author’s posts. Learn how you can contribute to CustomerThink!

Stephan Aarstol (1 posts)

Stephan Aarstol is the CEO and founder of Tower Paddle Boards, an online, manufacturer-direct brand in stand up paddle boarding. Tower Paddle Boards was invested in by Mark Cuban on ABC's "Shark Tank" and was named one of the top 10 success stories in the history of the show by Entrepreneur Magazine. Stephan is an entrepreneurial thought leader and online marketing expert.

Lisa Abbott (5 posts)

Lisa is Vice President of Marketing at Wootric, modern CX software for boosting customer happiness. She brings a passion for the customer experience to brand building, and led marketing and customer research teams at Kraft Heinz and HanesBrands. An advocate for digital transformation, Lisa is the editor of the ebook “The Modern Guide to Winning Customers with Net Promoter Score.” Attracting ideal customers and guiding them to success and advocacy is marketing nirvana for her.

Murad Abel (1 posts)

Murad Abel is a professor in business and professional studies. He has a doctorate and masters degree in business related fields. Prior professional employment includes labor relations, training & development, human resource management, and professional writing. At present he conducts research on employment related issues and has a number of creative works thus associated.

Roxanne Abercrombie (7 posts)

I like sugary tea, Arnold Schwarzenegger and quality copywriting. (Not necessarily in that order). You can find me at Parker Software as Online Content Manager.

Kaveh Abhari (6 posts)

Assistant Professor of MIS

John Abraham (4 posts)

John leads the Medallia Institute, which develops educational programs in customer experience best practices designed to improve organizational performance. He has worked with leading companies worldwide on their customer experience strategies and has run workshops with more than 1,500 program leaders in a variety of industries.

Yossi Abraham (7 posts)

Yossi Abraham is president of Zappix, a leading digital self-service provider transforming the user journey during contact center interactions. He holds over 20 years of experience in various managerial roles, mainly in the Telecom and IT industries. Managerial positions include general management, sales and business development, marketing, project management, and chief of staff. When he’s not working Yossi enjoys playing with his two children and reading. He highly recommends "Good to Great" (by Jim Collins) and "Who Says Elephants Can’t Dance" (by Louis Gerstner).

Frank Abrams (3 posts)

Frank Abrams is a HR professional, career coach, and professional resume writer. He currently runs a company that offers professional cv and resume writing services for job seekers looking to further their careers. He's also the co-founder of Mock Interview, a company that provides interview training and coaching. Previously he's worked as a hiring manager and executive recruiter for Borders and Wells Fargo.

Damien Acheson (1 posts)

Damien Acheson is the VP of Marketing for Klink, a new sales productivity platform that uses data science to enhance customer interactions and simplify the tedious process of updating a CRM system. Designed for sales leaders and operations managers, Klink bridges the gap between enterprise data, telephony, and the internet.

Amberlynn Adam (1 posts)

Blogger, Content Developer & Editor of DataCaptive Blog. Amberlynn is a Content Marketing Professional and is an integral part of DataCaptive since its inception. She holds a passion for tracking new changes in the ever-evolving business world and putting them down in the form of blogs. She also does content marketing of DataCaptive-App.

Walter Adamson (68 posts)

I help firms create optimal customer experiences by integrating social data, teams & processes with enterprise systems. The much vaunted 360-view of the customer can be a bottomless pit without a clear data strategy. I help you deliver a greatly improved customer experience starting with a "45-degree" view of the customer, fully utilising social data analytics. I clarify your objectives and what data you need to service them, and guide you to operationalise "social at scale" to consistently deliver valuable customer experience at every social touch point.

Matt Adamson (2 posts)

Matt Adamson is vice president of medical home initiatives for MEDecision, a leading provider of collaborative health management solutions. Mr. Adamson is currently responsible for defining the vision and strategy for MEDecision's medical home products and services, representing MEDecision with stakeholders interested in furthering the medical home movement in the U.S. Learn more about MEDecision at Follow the company on Twitter at @MEDecision and on Facebook at

Dave Addeo (1 posts)

Dave has over 12 years of experience in CRM with online marketing, systems integration, and real-time decision management systems. In the last 3 years with Quaero, Dave has helped customers implement real-time and offline marketing applications in the financial services, pharmaceutical, and hospitality industries across a number of channels including web, IVR, email, and direct mail.

Ian Addison (4 posts)

Ian Addison,'s account-based social selling expert has played a major role in turning Schneider and UPS into "customer-centric organizations" that focus on making the human connection and providing relevant commercial insights to drive an appetite for change. Now, he's working with supply chain, SaaS tech and professional service firms to use an account based challenger social selling approach that delivered a 3,378% ROI for Schneider and repeatable Fortune 25 wins.

Jerry Adriano (1 posts)

Jerry Adriano is responsible for dramatically improving the customer lifecycle experience so that customers choose to stay with Sprint. Prior to assuming this role, Adriano was VP of Merger Integration responsible for synergy projects and integration activity for Sprint's Consumer business unit. Adriano joined Sprint in 1992 and has served in a variety of roles in Finance, Sales, and Product Management.

Abhishek Agrawal (1 posts)

Abhishek Agarwal is the Co-founder & CMO of Design 'N' Buy, which offers online Web-to-Print Design Tool Software. With an entrepreneurial experience of 13 years, Abhishek is a visionary who proactively looks out for the next big thing.

Himanshu Agarwal (31 posts)

Himanshu Agarwal is the Founder & CEO of a Digital Marketing firm SmartWeb. He is an online market analyst, startup strategist and a writer. He has written on several topics including content marketing and technology. When not writing or on laptop, he loves spending his time reading inspiration books and watching movies.

Abhishek Agarwal (14 posts)

Design'N'Buy has years of expertise in designing and delivering Web to Print solutions. We ensure all the aspects of web-to-print are covered and online design tools or print applications are implemented with utmost perfection to enhance user experience.

Radhika Aggarwal (1 posts)

Radhika Aggarwal is a content marketer at MyOperator. Her educational background in English Honours has given her a broad base in writing and critical line of thought. Amazed by the idea of "Guest Blogging", she has recently begun to try her hand (and pen) on it.

AJ Agrawal (68 posts)

I am a regular writer for Forbes, Inc., Huffington Post, Entrepreneur Media (among others), as well as CEO and Chairman of Alumnify Inc. Proud alum from 500 Startups and The University of San Diego. Follow me on Twitter @ajalumnify

Vikas Agrawal (68 posts)

Vikas Agrawal is a start-up Investor and co-founder of the Infographic design agency, He is a highly influential research analyst and strategic marketing consultant.Vikas advises and plans the visual marketing campaigns of Medium to Large companies. Vikas has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying effective strategic marketing plans and methodologies. A renowned blogger on the subject of Technology, Marketing and Entrepreneurship.

Amit Agrawal (29 posts)

As the Founder and COO at Cyber Infrastructure (P) Limited, it is my aspiration to drive our global clients ahead in the competitive technology world by enabling them to receive huge financial and operational benefits in software development through my years of experience and extensive expertise as technology adviser and strategist. In my current position at CIS, I spearhead management of various technology initiatives, expansion of our technology capabilities, and delivery of quality excellence to our clients.

Rick Aguilar (1 posts)

Rick Aguilar is a freelance writer and an avid healthy life style activist. He lives in Los Angeles, California.

Kamal Ahluwalia (3 posts)

As Chief Marketing Officer, Kamal is responsible for worldwide marketing strategy and execution to accelerate revenue growth and create awareness for the Apttus category-defining product vision. Kamal oversees marketing, product marketing, and other go-to-market teams. Kamal is an industry expert and brings more than twenty years of experience creating global business success with a range of innovative technologies. Prior to Apttus Kamal was Chief Marketing Officer for Selectica. During his tenure he was responsible for driving Selectica's expansion into configure price quote (CPQ) markets.

Ashik Ahmed (1 posts)

Ashik Ahmed is the co-founder, CTO and CEO of the people management solution Deputy. He graduated from the University of Melbourne with a BCS in Computer Science and has over 10 years experience in software application architecture roles in various industries ranging from aviation, online merchant services and SaaS.

Juned Ahsan (2 posts)

Delivering AI enabled omni channel & multi modal user experience for cloud, hybrid & enterprise architectures.

Vandana Ahuja (26 posts)

Vandana Ahuja is a visiting faculty at India's Jaypee Institute of Information Technology, Noida, an educational initiative of the USD 75 M Jaypee Group of Companies. She was earlier a member of the IT arm of the group which she joined after brief associations with software giant NIIT and Elbee Express.

John Aiello (1 posts)

John Aiello is cofounder and managing director of The SAVO Group, a firm that helps marketing and sales teams work as one to drive business growth via technology. Aiello has brought a passion for market-driven, results-oriented solutions to marketing and sales challenges to a wide range of organizations.

Nicola Ainger (1 posts)

Nicola Ainger is Project Manager at Bristol based global sustainability, EHS and risk data consultancy, SustainIt. She is an expert on implementing data driven systems and strategies to drive cultural change and engagement throughout the corporate world.

Laurence Ainsworth (52 posts)

Laurence Ainsworth founded Exigent Consulting in 2002 and since then has performed a number of successful turnaround more recently he has worked with businesses to utilise Social Marketing to drive sales performance, customer loyalty and brand recognition. He is skilled at working with, and getting the most from, owner managers.

James Ainsworth (19 posts)

Head of Content

Matti Airas (6 posts)

My main mission during the last three years have been trying to figure out how free-form text feedback (social media, forums, NPS, transaction queries etc.) analysis can improve overall customer satisfaction. Specialities: Customer Experience Management, Text Analytics, Internet applications and services, mobile applications, customer development and sales, management and startups.

Quentin Aisbett (38 posts)

Quentin launched marketing company OnQ Marketing in February 2010 after 8 years experience in marketing and public relations. OnQ now works with clients in Melbourne and Geelong. Quentin's OnQ Marketing Blog seeks to provide a resource for similar businesses. A strong passion for search, social media and mobile marketing, is evident in Quentin's blog posts and also his tweets @onqmarketing.

Rohit Akiwatkar (1 posts)

I am the cloud consultant at Simform. My expertise in cloud technologies and serverless in particular enables organizations to translate their vision into powerful software solutions. As the cloud technology consultant I am involved in various projects in designing the (backend) cloud architectures for our clients.

Tony Albachiara (9 posts)

Tony serves in the role of Principal at Sales Benchmark Index (SBI), professional services firm focused exclusively on sales & marketing effectiveness for companies worldwide. An industry thought leader, with more than 25 years of experience scaling national sales organizations.

Ardath Albee (281 posts)

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She's also an in-demand industry speaker.

David Albert (1 posts)

David joined GfK in 2000 and has worked on some of GfK's largest research programs both in North America and around the globe. David's experience includes such strategic issues as customer loyalty, brand building, new product development in many industries including Automotive, Telecommunications, FMCG, Finance, Media, and Pharmaceuticals. David has over 10 years experience in research in both academia and business.

Lara Albert (1 posts)

Lara Albert is Vice President of Global Marketing for Globys, a provider of customer experience solutions for the worldwide market, leads corporate and product marketing initiatives. Prior to Globys, Albert worked at VeriSign, AOL and Kraft Foods. She holds a bachelor's degree from the University of Georgia and a master's degree in business administration from Vanderbilt University.

MIke Albritton (1 posts)

As Managing Director for RSSBus Connect, a leading EDI and data integration solution, Mike is responsible for executing on the company's product development and product strategy. Mike brings more than a decade of experience in data connectivity development and management. With deep expertise in APIs, electronic data interchange (EDI) and data integration, he is a presenter for data integration conferences across the U.S. Mike holds a BS in Computer Science from the University of North Carolina at Chapel Hill and an MBA from the Duke Fuqua School of Business.

Mariia Aleksandrova (2 posts)

Mariia is a Content Marketing Professional at Eastern Peak, a custom software development company focused on helping startups and mid-size businesses reach their full potential by building great websites and intuitive mobile apps. She holds a passion for tracking new changes in the technology business world and sharing them through different types of content.

Greg Alexander (10 posts)

Greg Alexander serves as CEO of Sales Benchmark Index (SBI), a sales and marketing consultancy focused exclusively on helping B2B companies exceed their revenue targets. In 2012, Alexander was named as one of the top 25 sales minds online by OpenView Partners. Sales and Marketing Management Magazine named Alexander "Sales Manager of the Year".

James Alexander (25 posts)

James "Alex" Alexander has a doctorate in Human Resource Development, and after a dozen years in corporate life has spent more than two decades helping product companies build brilliant services businesses. Alex researches, publishes, advises, trains, and speaks on transforming good services organizations into high-performance services machines that create loyal customers, drive sales of services and products, and dominate the competition. He has written five research studies, four books, and over 150 articles, and has spoken, consulted, and trained in 25 countries.