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Author Directory

This author listing is organized alphabetically by last name. Click on the author name for more information and to view posts. Use the search function to find your favorite author!

Stephan Aarstol

Stephan Aarstol is the CEO and founder of Tower Paddle Boards, an online, manufacturer-direct brand in stand up paddle boarding. Tower Paddle Boards was invested in by Mark Cuban on ABC's "Shark Tank" and was named one of the top 10 success stories in the history of the show by Entrepreneur Magazine. Stephan is an entrepreneurial thought leader and online marketing expert.

Murad Abel

Murad Abel is a professor in business and professional studies. He has a doctorate and masters degree in business related fields. Prior professional employment includes labor relations, training & development, human resource management, and professional writing. At present he conducts research on employment related issues and has a number of creative works thus associated.

Kaveh Abhari

University of Hawaii at Manoa, CIS Program

John Abraham

John leads the Medallia Institute, which develops educational programs in customer experience best practices designed to improve organizational performance. He has worked with leading companies worldwide on their customer experience strategies and has run workshops with more than 1,500 program leaders in a variety of industries.

Damien Acheson

Damien Acheson is the VP of Marketing for Klink, a new sales productivity platform that uses data science to enhance customer interactions and simplify the tedious process of updating a CRM system. Designed for sales leaders and operations managers, Klink bridges the gap between enterprise data, telephony, and the internet.

Walter Adamson

Walter is a CoFounder of the Social Business Consulting Group and a Certified Social Media Consultant. He has held executive IT positions e.g. SaaS business, CIO, been VP of various functions in a large SI firm eg. SI Division, International, Marketing, Business Planning, and for 3 years established and ran the Internal IS Audit Group of a global resources corp. Principal at Kinship Digital Melbourne, Australia. Find me at my social places and spaces: xeeme.com/walter

Matt Adamson

Matt Adamson is vice president of medical home initiatives for MEDecision, a leading provider of collaborative health management solutions. Mr. Adamson is currently responsible for defining the vision and strategy for MEDecision's medical home products and services, representing MEDecision with stakeholders interested in furthering the medical home movement in the U.S. Learn more about MEDecision at www.MEDecision.com. Follow the company on Twitter at @MEDecision and on Facebook at www.MEDecision.com/Facebook.

Dave Addeo

Dave has over 12 years of experience in CRM with online marketing, systems integration, and real-time decision management systems. In the last 3 years with Quaero, Dave has helped customers implement real-time and offline marketing applications in the financial services, pharmaceutical, and hospitality industries across a number of channels including web, IVR, email, and direct mail.

Jerry Adriano

Jerry Adriano is responsible for dramatically improving the customer lifecycle experience so that customers choose to stay with Sprint. Prior to assuming this role, Adriano was VP of Merger Integration responsible for synergy projects and integration activity for Sprint's Consumer business unit. Adriano joined Sprint in 1992 and has served in a variety of roles in Finance, Sales, and Product Management.

Rick Aguilar

Rick Aguilar is a freelance writer and an avid healthy life style activist. He lives in Los Angeles, California.

Juned Ahmed

Juned Ahmed is IndianAppDevelopers consultant for marketing, he joined IndianAppDevelopers company in 2009, following 10 years of software marketing experience with various software companies.

Magdy Ahmed

During admirable 12 years In Customer Care/Telecommunications fields, immense academic studies and experiences have uniquely shaped Magdy Ahmed's profile. Magdy was responsible for managing TE Data Egypt’s largest ISP’s Technical Support contact center; as a head of first and second tiers then In the last five years, he worked in planning & business performance and ended up as a manager at the Planning and Performance Management Unit at TE Data Egypt [2009 till present] www.tedata.net.

Vandana Ahuja

Vandana Ahuja is a visiting faculty at India's Jaypee Institute of Information Technology, Noida, an educational initiative of the USD 75 M Jaypee Group of Companies. She was earlier a member of the IT arm of the group which she joined after brief associations with software giant NIIT and Elbee Express.

John Aiello

John Aiello is cofounder and managing director of The SAVO Group, a firm that helps marketing and sales teams work as one to drive business growth via technology. Aiello has brought a passion for market-driven, results-oriented solutions to marketing and sales challenges to a wide range of organizations.

Laurence Ainsworth

Laurence Ainsworth founded Exigent Consulting in 2002 and since then has performed a number of successful turnaround more recently he has worked with businesses to utilise Social Marketing to drive sales performance, customer loyalty and brand recognition. He is skilled at working with, and getting the most from, owner managers.

James Ainsworth

I am James Ainsworth and I am the Editor of this SDL blog. I get excited about creating content relating to Customer Experience Management and when I am not blogging for SDL, I help run a website about craft beer.

Matti Airas

My main mission during the last three years have been trying to figure out how free-form text feedback (social media, forums, NPS, transaction queries etc.) analysis can improve overall customer satisfaction. Specialities: Customer Experience Management, Text Analytics, Internet applications and services, mobile applications, customer development and sales, management and startups.

Quentin Aisbett

Quentin launched marketing company OnQ Marketing in February 2010 after 8 years experience in marketing and public relations. OnQ now works with clients in Melbourne and Geelong. Quentin's OnQ Marketing Blog seeks to provide a resource for similar businesses. A strong passion for search, social media and mobile marketing, is evident in Quentin's blog posts and also his tweets @onqmarketing.

Tony Albachiara

Tony serves in the role of Principal at Sales Benchmark Index (SBI), professional services firm focused exclusively on sales & marketing effectiveness for companies worldwide. An industry thought leader, with more than 25 years of experience scaling national sales organizations.

Ardath Albee

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 25 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Her book, eMarketing Strategies for the Complex Sale was recently released by McGraw-Hill.

David Albert

David joined GfK in 2000 and has worked on some of GfK's largest research programs both in North America and around the globe. David's experience includes such strategic issues as customer loyalty, brand building, new product development in many industries including Automotive, Telecommunications, FMCG, Finance, Media, and Pharmaceuticals. David has over 10 years experience in research in both academia and business.

Lara Albert

Lara Albert is Vice President of Global Marketing for Globys, a provider of customer experience solutions for the worldwide market, leads corporate and product marketing initiatives. Prior to Globys, Albert worked at VeriSign, AOL and Kraft Foods. She holds a bachelor's degree from the University of Georgia and a master's degree in business administration from Vanderbilt University.

Tim Aldiss

15 years working in digital, an SEO & Social Media geek with an evident passion for the web, running my own consultancy ThinkSearch. I'm loving life, technology, sharing, and particularly my 9 yr son old Archie and 3 year old daughter Lola. Living in Hove, UK

Greg Alexander

Greg Alexander serves as CEO of Sales Benchmark Index (SBI), a sales and marketing consultancy focused exclusively on helping B2B companies exceed their revenue targets. In 2012, Alexander was named as one of the top 25 sales minds online by OpenView Partners. Sales and Marketing Management Magazine named Alexander "Sales Manager of the Year".

samual alister

Samual, Who has worked in CRM Developers Application. He has very experience in a technical architect in Aegis Soft Tech. Also, wide range of skills across the Microsoft Dynamics CRM task. With a prove track the record of working on and leading the enterprise level projects.

Scott Allan

Scott Allan is chief marketing officer at AddThis, where he is responsible for public relations and marketing at AddThis. Prior to joining the AddThis team, Scott was senior vice president of Global Marketing at Rakuten LinkShare. Scott has also held marketing management positions at Quark, EMC and IBM Lotus.

Teresa Allen

Teresa Allen is a nationally recognized customer service speaker and customer service author. Allen is owner of Common Sense Solutions, a national training and consulting firm focused on bringing common sense to business and life. Allen is author of Common Sense Service: Close Encounters on the Front Lines and is co-author of The Service Path: Your Roadmap for Building Strong Customer Loyalty.

McKay Allen

LogMyCalls is the next generation of call tracking and marketing automation. The award winning product from ContactPoint, LogMyCalls provides lead scoring, conversion rate tracking and close rate mapping. For more information visit LogMyCalls.com and call (866) 811-8880.

Ross Allen

Ross Allen's expertise at SALESWORKS is to ensure that all businesses adapt and maintain a consistent approach to managing their businesses, and selling and delivering ERP and CRM projects. His extensive experience in systems analysis and sales process engineering enable him to rapidly develop and execute flexible technology implementations.

Errol Allen

Speaker, Author and Consultant Errol Allen utilizes his 25 years of practical hands-on experience to create practical customer service strategies and solutions. He is an expert contributor to publications such as The Houston Business Journal, Young, Fabulous & Self Employed Magazine, Customer Service Manager of the UK and Customer Experience Magazine of the UK. Errol is the author of Keys to Delivering Amazing Customer Service.

Michael Allenson

I work with clients to understand their research and business needs, allowing Maritz to design research programs that help clients achieve their business objectives. I also work closely with the Maritz research teams to identify critical insights and present them in an effective way that clients can understand and implement to have a positive impact on their business.

Jason Alley

Jason Alley is a senior solutions marketing manager for Interactive Intelligence. Since his employment in 2010, Jason has helped Interactive Intelligence develop market requirements and go-to-market strategies for contact center, customer experience, and cloud solutions. Prior to Interactive, he spent ten years consulting with large enterprise contact centers and suppliers for Vanguard Communications, and a company he later founded, SmartContact Consulting. Jason spent the first seven years of his career in sales, marketing, and product management.

Cathy Allington

Cathy Allington is managing director of You Grow Pty Ltd., an international CRM company with simple but powerful CRM tools to allow small businesses to use the customer information they already have in their existing accounting or point-of-sales systems to grow their business by communicating with clients and prospects.

Mickey Alon

Mickey is the CEO and co-founder of Insightera, the first B2B website personalization platform. Previously, he co-founded Wireless-K, an innovative social B2B e-commerce platform and a R&D group manager for Ness Technologies (NASDAQ: NSTC) and Comverse (NASDAQ:CMVT). He is an expert in big data and marketing technologies.

AndrÉ Alphonso

AndrÉ Alphonso joined The Forum Corporation in 1995 after working 20 years in human resource and organisational development in the public sector and such private-sector industries as manufacturing and information technology. He has worked extensively across the Asia Pacific region and established Forum's business in the Indian sub-continent.

Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Paul Alves

Paul is Co-Founder of AGSalesworks and current CEO. Proven Sales Professional and Entrepreneur, working with both start-ups and Fortune 500 companies.

Stefanie Amini

Stefanie Amini is the Marketing Director and Specialist in Customer Success at WalkMe, the world's first interactive online guidance system. She is chief writer and editor of I Want It Now (http://ow.ly/gOU3a), a blog for Customer Service Experts. Follow her @StefWalkMe.

Sue Andersen

Sue Andersen is the director of product marketing at Empirix. With over 25 years of business & marketing experience within the telecommunications industry, her expertise includes developing and executing marketing programs for the Contact Center area. Andersen earned her bachelor's in business administration from Providence College and her master's in information systems from Boston University.

Erik Andersen

Erik Andersen is Senior Vice President, GfK Customer Loyalty. He provides research design and customer management consulting to clients who oversee customer loyalty programs in a wide variety of business sectors both domestically and globally. Erik has over 25 years market research experience, including positions on both the client and supplier sides. Prior to GfK, he held senior positions in the market research functions at the Carlson Marketing Group, Ecolab Inc., and the Lutheran Brotherhood (now Thrivent Financial).

Elana Anderson

Elana Anderson is vice president of product marketing and strategy at Unica Corp.. A highly regarded marketing software expert, Anderson previously served as vice president and research director of the marketing practice at Forrester Research. Prior to Forrester, Anderson was a strategy consultant and systems integrator for nearly 15 years.

Scott Anderson

Scott Anderson is the Marketing Director at On Hold Company, a leading provider of on-hold marketing. We deliver creative and timely on-hold messages and offer hands-free remote-load technology to a single property or multiple corporate locations. To learn more, log onto On Hold Company.

Paul Anderson

Paul Anderson is associated with CRM software development for a sufficient period to earn reputation as an expert. He has earned great deal of knowledge in analyzing the market for customer relationship management software which he shares through his blogs and articles.

Jody Anderson

Jody Anderson is an experienced Marketing Specialist currently employed by MyShopping, a premier comparison shopping service from Australia, who divides her time between work and expanding her knowledge of the field of e-commerce and marketing.When not working or learning, Jody spends her time swimming and reading criminal novels.

Mark Andrews

I have been involved in market research and marketing of scientific products for over 30 years. I have been an adjunct professor of business strategy and market research both on-line and traditional colleges.

Gary Angel

Bringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded Semphonic and is president and chief technology officer. He's responsible for leading Semphonic's development of Web analytics and SEM decision making tools for web marketing professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab maximize their web channel marketing through intelligent use of Enterprise Web Analytics.

Majda Anwar

My passion is marketing in the digital space. While my specialization is marketing, going to school at Georgia Tech gave me the opportunity to work in a high technology environment with technically minded peers. Web 2.0 marketing is crucial for the fast paced digital work we live in, and I believe that marketing and sales should be hand in hand with increasing revenues.

Prem Kumar Aparanji

SCRM Evangelist @ Cognizant. Additional knowledge in BPM, QA, Innovations, Solutions, Offshoring from previous roles as developer, tester, consultant, manager. Interested in FLOSS, Social Media, Social Networks & Rice Writing. Love SF&F books. Blessed with a loving wife & a curious kid. :)

Bob Apollo

Bob is founder of Inflexion-Point - applying a systematic, evidence-based approach to help B2B clients generate customer value, eliminate wasted effort and improve marketing and sales performance. UK-based, Bob previously held senior sales, marketing and C-level global positions in the high-tech sector.

Errol Apostolopoulos

Moontoast's Social Activation Engine is a SaaS and cloud-based social marketing, social commerce and social analytics platform. As VP Product, Errol leads product strategy and management for Moontoast's innovative social technology platform. Previously, Errol was Head of Innovation at Optaros, where he provided Mobile & Social Commerce solutions for top retailers. Prior to Optaros, Errol founded, led and successfully sold an angel-backed venture delivering original social content programming via TV, web and physical entertainment venues. Previously, Errol was GM of Razorfish Boston.