Audi City and Progress Through Technology

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Using technology to meld together the virtual experience with the showroom experience is an area where many manufacturers are spending time.  We saw that in last week’s blog when Karl Schlicht spoke of what Toyota is doing with this in Europe.  Here’s a good example of how Audi is doing it in London.

Until next time.

@christravell

Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.

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