In the infographic below, MarketingSherpa gives us a sneak peak at key findings from their upcoming 2012 B2B Marketing Benchmark Study, which will undoubtedly be discussed in detail at their B2B Summits in Boston this September and San Francisco this October.
The infographic dissects all the stages of the marketing funnel – from lead generation to sales conversion – and the best strategies and tactics marketers are using to drive leads from one stage of the funnel to the next. For a complete, printable PDF go here: MarketingSherpa Infographic
Here’s the irony and the opportunity: nearly 70 percent of marketing organizations haven’t even identified their own marketing funnel yet. But marketers whose organizations haven’t should be celebrating, says Jen Doyle, Senior Research Manager at MarketingSherpa.
“In the increasingly challenging B2B marketing environment, this represents a huge opportunity for marketers to get ahead of the curve, to be true contributors to the success of their organizations and see their work result in significantly improved ROI,” she enthuses. “Identifying and optimizing their marketing funnel will be great for their companies, not to mention their own careers.
“Conversely, if they don’t develop their funnels, their marketing activities won’t be nearly as effective as they could be,” she points out.
That doesn’t surprise me, considering that tactics without strategy are little more than tasks. In this economic climate, who can afford to do tasks without the best possible results?
If you’re one of those marketers who are eager to take their organization’s revenue, and their careers, to the next level, I strongly encourage you to attend the B2B Summit and its Post-Summit Workshop. You’re going to get the hands-on training you need to intelligently start developing your marketing funnel immediately when you return to the office. Even better, if you belong to the B2B Lead Roundtable, you’re going to get the workshop for free – a $495 value – and $500 off the registration fee. Click here to learn more.
In the meantime, I also recommend you read this blog: Four Reasons Why Funnels are a Marketer’s Best Friend.
