Internal Customer Pulse Check
Forget once-a-year employee surveys. How about once-a-week? That is if you even do employee surveys.
Many companies will survey their customers. The surveys range from simple questions, as in the Net Promoter Score type surveys to elaborate multiple question surveys. Some of the best companies also survey their employees, typically once a year. The leadership and management in these companies want to make sure that the employee sentiment is in line with the culture, vision, mission and philosophy of the company as a whole.
I recently had a chance to chat with David Niu, the founder of TINYpulse. His company created a simple software program that helps companies keep an ongoing pulse, as David calls it, on how happy, frustrated or burnt out their employees are before employee retention becomes a problem. The tool measures employee engagement by asking one question each week.
By getting the pulse of the employees, the leadership of the company can confirm they are in sync with employees or if they have issues to improve on, such as morale and communication. And in the process of getting this information, there is a very important by-product, which is that employees will feel more fulfilled, appreciated and understood.
David shared what some of the simple, yet powerful questions he suggests companies ask employees.
- One a scale of 1-10, with ten being great, how happy are you at work?
- Do you have all of the tools you need to be successful in your job?
- Do you feel you’re progressing in your personal and professional development in our company?
- If you were to leave our company, what would your primary reason be?
- What is your favorite memory of working here so far, and how did it make you feel?
The types of questions you might want to ask employees are limited only by your imagination. You can ask for ideas and suggestions, such as:
- What’s the best idea you have for saving money?
- Do you have a suggestion about how we might improve… just about anything?
I think you get the idea. You can ask just about anything. But, what I liked about David’s process is that he didn’t suggest an annual employee survey. He suggested an ongoing weekly “pulse check” on his employees.
Whether it is once a week or once a month, consistently keeping in touch with your employees’ feelings, concerns, thoughts and ideas are crucial to maintaining your company’s culture. This brings me back to one of my favorite expressions: What’s happening on the inside of the company is felt on the outside by the customer. Tweet
