It’s not a secret to anybody that less than ten years ago a person who had his own website was considered cool and progressive. It could mean one of the two things. You were a magician who had subjugated the art of programming. Or, you were enormously rich to afford yourself the luxury of hiring a team of professionals to help you go online. Such people aroused admiration and envy at the same time. The World Wide Web gave them extraordinary opportunities for the promotion of their business whereas their rivals didn’t have ones. It was a way to prosperity and well-being. But time flies. And the whole world is changing with its flow, constantly and cardinally.
Confusing Statistics
Nowadays a website isn’t a luxury anymore. According to Internet Live Stats, there are over 1 billion websites (roughly one website for every three Internet users) on the web today and the number is increasing every second.
This fact is quite expected in the modern world and won’t cause anyone’s surprise.
But the next fact is rather confusing. US Census Bureau conducted a survey “Businesses with No Website Statistics” in September 2016. According to the results, 75.2% of businesses didn’t have a website.
Why do the majority of businessmen neglect such a unique opportunity for promoting their business? Aren’t they interested in its further development and profitability? It’s high time to realize that a business website is a must-have for anyone who takes his business seriously and is aimed at success.
Among various reasons for not having an online presence the most popular are the following:
It’s too expensive (I don’t have enough money to hire a web designer);
It’s too complicated (I don’t have enough knowledge to make a website);
It’s too time-consuming (I don’t have time to solve technical problems if they occur).
We’ll try to refute the mentioned above statements using convincing arguments here and now. Hope, up to the end of this article you’ll realize that there’s nothing difficult in making a website by yourself. The only thing required is your desire.
No More Special Skills Required
Not long ago you had to use HTML (code), CSS and even Flash to build a website. Mastering such skills took really much time and practice. That’s why nowadays a lot of people are still sure that it’s not possible for a non-specialist to create a site. They still believe that this process requires a lot of coding and design skills. But that’s no longer true. In 2017 content management systems like Wix and Squarespace make the process easy and accessible to everyone. They are user-friendly website building platforms for building websites and managing your own online content without any coding skills. Such platforms offer you a large amount of professionally designed templates for any sphere of business. Your task is just to choose one that suits your own purposes.
One of the most important things is that website builders take care of all your concerns. They provide all the hosting services for free. They also keep an eye on all the security upgrades for the hosts. You don’t have to bother yourself with such things. They assure that your website is always up and running, and won’t get hacked. You can afford yourself to focus on just building a website and filling it with content.
Your Mouse and Imagination Are Quite Enough
You don’t need to be an IT geek to fill your site with all the necessary content. CMS platforms usually use a simple drag and drop system. It is a very fast and convenient technique. Moreover, you have already acquired it in your childhood. It resembles Lego. If you can drag things around your screen with your mouse, you can build a website. You can drag a slideshow, a block of text, images, videos and what not on your site and click “publish”. That’s it.
Costs Suitable to Your Own Wallet
There’s no definite sum of money you should invest in your website. It starts with a zero-cost and gradually increases depending on your own requirements. In a flash, you are able to find a free website platform for your business by typing “free website builder” in your search engine.
You see that you can build a website for free. There’s the only one catch you can come across. If you want more tools than the platform offers you for free, you’ll have to subscribe to a premium plan. For example with WordPress, you can start with $8 per month. There are no hidden fees here.
Another variant is purchasing a professionally designed ready-made website template, which requires just your text content and imagery. Vendors like for example MotoCMS offer web themes to make a website for completely any business. The given method allows a user to reduce time on a web project development crucially. Besides, no one offers you to make a leap into the unknown. Before spending your money on the template you always have a certain trial period for free. You can test your website and then make a final decision based on your own experience. There’s only one thing you should keep in mind while choosing a platform. You shouldn’t consider a website as something that you waste your money on. You should see it as an investment for your business. Once built, a website can have an incredible return on investment (ROI), especially in the long term. All your costs will be trumped by the benefits received.
24/7 Step-by-step Guidance and Support
It goes without saying that sometimes even the most knowledgeable and experienced people need help. If you are a beginner you’ll definitely require some. And here we come to one more great feature of CMS. They will never leave you alone if you need any assistance. Their services always include extensive customer support. Any time you’re stuck, you can contact a team of professionals ready to answer any of your questions. As usual technical support is available free of charge and 24/7. You can choose any type of communication: live chat, phone call or email. Another way is to study FAQ pages and step-by-step online guides from web developers.
Efforts Paid Back in Full
And last but not the least. Maybe, even the most important thing you should do. Believe in yourself. Nothing is impossible for a purposeful person. And if you’ve already set your own business, you are purposeful without any doubt. If you are smart enough to run your business in our competitive world, you’ll definitely cope with the task of building a website by yourself. Of course, you’ll have to put some efforts. No pains, no gains they say. But the result is worth trying. All your efforts will be paid back in full by the flourishing of your business due to your online presence.
To put it in a nutshell, don’t cut the wings of your business. Give it an opportunity for further development and growth. Don’t waste time. Try right now and you will definitely succeed. Your future is in your own hands.
