When customers love you for what you do and how you do it, they will tell your story. They want others to know about your company, your decisions and your actions. Customers who love you will market for your company more powerfully than you can possibly market yourself.
Beloved companies know they are defined in the fleeting moments of a customer interaction. What Decisions Make You a Beloved Company?
How purposeful is your company in working together to determine the experience it delivers to customers? Tools to Evaluate Your Customer Experience Stages