Think big business here. Five years ago we were extolling Amazon, Costco, Nordstrom, Southwest Airlines, Trader Joe’s and a small circle of other large companies for putting customers first. Today, the list remains pretty much the same, except for perhaps deleting Amazon (for unfair labor practices and monopolistic business strategies) and adding Discount Tire. And some might even push SWA off the list for sacrificing on-time performance to buy AirTran.
Why aren’t we continually adding new names to the list? Is the list of nationally known names not growing? Or have we stopped recognizing new members of this still limited circle?