Aprimo Announces Availability of On-Demand Version of Aprimo Marketing(tm)

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For more information, contact:

Lee Winklepleck, (312) 329-3978
[email protected]

Misti Lusher, (650) 281-4038
[email protected]

Customers Already Benefiting from Aprimo Marketing Professional Edition



INDIANAPOLIS (February 12, 2007)—Aprimo, Inc., the global leader in Enterprise Marketing Management (EMM), today announced the availability of Aprimo Marketing™ Professional Edition, an on-demand software version of the company’s award-winning EMM suite. Professional Edition offers small to medium sized businesses an unprecedented opportunity to improve marketing effectiveness with an innovative solution previously available only to enterprise size companies. Delivered as a web-based service, Professional Edition enables rapid deployment and faster time to marketing ROI; customers can go live in days.

“Professional Edition provides our customers the proven best practices and robust functionality derived from years of industry leadership with the Aprimo Marketing Enterprise Edition. Thousands of mid-market companies will benefit from achieving greater marketing productivity and accelerated time-to-market,” said Bill Godfrey, chairman and CEO of Aprimo. “And the flexibility and ease of use we’ve built into the product make it attractive for all marketing users, regardless of size.”

According to a report from Gartner, “SaaS [software as a service] is a viable delivery model for small and midsize businesses (SMBs), and for large organizations’ with primarily departmentally-focused initiatives.”

Hundreds of subscribers are already using Professional Edition to increase their marketing efficiency. Many customers are using the solution to replace a manual process for initiating and managing the creation of electronic and print deliverables.

“Professional Edition is a great option for departmental applications within a large enterprise where the organization is not ready to deploy an enterprise solution but the marketing pain is still acute,” said Michael Emerson, CMO of Aprimo. “As an example, Professional Edition provides an excellent solution for a creative department to manage job requests and the workflow of developing and reviewing creative materials and documents.”

Companies have already garnered the benefits provided by Aprimo Professional Edition. A major cable company looking to streamline workflow uses Aprimo to receive a 360-degree view of the entire management process, which drastically reduces review cycle times and maximizes efficiencies.

Aprimo Marketing Professional Edition provides functionality in the following areas of marketing:

  • Project / Production Management—Capture best practices for marketing execution as templates and implement for consistent procedures, reviews and communication
  • Financial Management—Structure budgets, manage and track marketing spend
  • Marketing Calendar—Capture and track all marketing activities in one central location
  • Marketing Asset Management—Manage all marketing assets, tracking revisions and renditions, and provide secure access based on the needs of a user or group of users

Aprimo Marketing Professional Edition is sold as a subscription and offered with on-site or web-based training. Marketing organizations also have the option of upgrading from Professional Edition to the Enterprise Edition at any time.

For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO or via email at [email protected]

About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing™ is an integrated Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.



Aprimo Marketing empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Pfizer, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com.

Aprimo Marketing is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.

1. Gartner, Inc., “Predicts 2007: Software as a Service Provides a Viable Delivery Model”, by R. P. Desisto et al, November 13, 2006.

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