The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post included a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop
An overview of the process: Lean Marketing House Infographic
Lean Sales and Marketing Blogshop 7 of 7: Applying Lean to Sales and Marketing
The popularity of Lean has seen it blossom into many fields. We now see it labeled as Lean Healthcare, Lean Services, Lean Product Development, Lean Construction and the list goes on. So there is not much new on this blog when I attach Lean to Sales and Marketing or what might be an easier stretch Lean Marketing. Most people in sales and marketing already have seen it coming. Lean manufacturing has worked well, and it has been successful in services and design, but in sales and marketing?
The question you must ask yourself, if you are a sales and marketer is, why has it worked in so many varied disciplines? I am not going to elaborate, though I will say respect for people and continuous improvement are the drivers. Instead, watch this 28-minute video and see if it answers any questions for you.