SUNNYVALE, Calif., Dec. 6, 2017 — Today AgilOne announced its position as the industry’s largest enterprise customer data platform, backed by new customer momentum across a wide range of industries and strong sales growth. AgilOne has grown its enterprise business 60 percent year over year by acquiring new customer logos across North America and Europe.
Customer data platforms (CDPs) have gained increasing traction over the last year, as Gartner’s latest Hype Cycle for Digital Marketing and Advertising (August 2017) showed CDPs moving from early innovation to peak market interest. The growth of the CDP category is fueled by brands striving to fulfill their omni-channel promise by connecting customer data across different touchpoints.
As the pioneer in the customer data platform category with over 10 years of experience, AgilOne is the leading CDP for enterprise B2C brands, and has the largest adoption in the enterprise market with over 150 brands across North America and Europe. AgilOne has the largest scale of deployments, supporting brands with hundreds of millions of customer records and hundreds of millions of incoming daily transactions and events processed across clients in real-time. AgilOne is built for the most advanced integrations and configurability with over 40 incoming data sources configured on average per client and a diverse range of outbound destinations to support outbound marketing, digital advertising and customer experience use cases.
While most CDPs focus purely on shuffling digital-only data across marketing technology channels, providing limited capabilities, AgilOne unifies all customer interaction data, including offline and online profiles using a highly sophisticated identity resolution engine that combines transactions and events from stores, mobile apps, advertising, customer support, social channels, and many other sources. AgilOne’s CDP provides real-time orchestration to serve outbound marketing, advertising, customer experience, and analytics use cases for segmented marketing.
Micro Center, a $2.5 billion retailer according to Forbes, operates twenty-five large stores in major markets nationwide which offer a high-level of customer service and are designed to satisfy the dedicated computer and consumer electronics customer.
As an analytically sophisticated marketer, Micro Center required an enterprise customer data platform with advanced analytical and machine learning capabilities to continue scaling their business and to accelerate growth. “We evaluated many customer data platforms and found AgilOne to be the best platform for managing our identity resolution requirements. Its core machine learning and analytics capabilities are built in a way that supports advance optimization of acquisition and retention marketing,” said Rick Mershad, Micro Center CEO. “We operate in a very competitive marketplace. Unifying our customer data and analytics allows us to better know which customers to acquire and retain through enhanced experiences. This is a core strategy for us.”
AgilOne’s support for enterprise use cases that extend beyond mere digital marketing was a key factor in recent sales growth. Arcelik (ARCLK), a leading European household appliance manufacturer with revenues over $5B USD, is engaged in the designing, manufacturing, marketing, sales, installation and service of consumer durable goods, consumer electronics, small home appliances and kitchen accessories. With 30,000 employees, Arcelik provides goods and services in more than 130 countries. “Arcelik gains its competitive advantage from being a customer-first technology company. Engaging with our customers across all channels including mobile, store, service, installation, sales and marketing is a key priority for our omni-channel strategy,” said Hakan Bulgurlu, CEO of Arcelik A.S.
“We selected AgilOne as our customer data platform to help manage our first party customer data, analyze and make it available across the whole enterprise in real-time,” said Huseyin Oner, CIO of Arcelik.
To learn how AgilOne’s customer data platform is helping enterprise brands unify digital and physical data to orchestrate customer experiences at every interaction point, register for AgilOne’s upcoming webinar.
AgilOne is the leading customer data platform for enterprise B2C companies. AgilOne’s vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. AgilOne enables a single customer view through a best of breed identity resolution engine used on first party customer data. Machine learning and analytical algorithms enhance customer data and leveraged through real-time APIs and orchestrated across all touchpoints. AgilOne helps brands build authentic omni-channel customer relationships that maximize lifetime value. The AgilOne Customer Data Platform supports more than 150 brands worldwide including lululemon, Hugo Boss, Tumi, Joann, Schwan’s and Nine West.