ACT! contact and customer management system also eases transfer of critical client details during employee transitions
Scottsdale, Ariz. – January 9, 2007 – Sage Software announced today that Design North, Inc., a brand strategy and design firm, is using ACT! by Sage Premium for Workgroups to manage its ongoing direct marketing campaigns and provide employees with historical information regarding key contacts and customer relationships. Since implementing ACT!, Design North has automated marketing activities such as targeted mailings and follow-up activity scheduling that historically took several hours to complete, converting them into simple tasks that now take only a few minutes each.
“ACT! provides our company with the data organization and activity coordination that is necessary to drive business growth,” said Lee Sucharda, president, Design North. “For example, using the Lookup feature within ACT!, we are able to target specific groups of customers such as food or beverage manufacturers with the most appropriate information. After a marketing activity is entered in ACT!, follow-up activities are automatically scheduled for each of our team members ensuring that we are communicating with clients and prospects on a regular basis.”
Ryan Zuk, APR
Press & Analyst Relations
Sage Software
Office: 480-368-3818
[email protected]
