Wouldn’t it be brilliant if one of your customers gave you feedback about your products and services everytime they bought it? Well, not necessarily if it was posted on a website that has gone viral!
9 year old Martha Payne’s blog about her school meals has become an internet ‘hit’!
Her daily blog NeverSeconds which reviews her school dinner each day went viral last week – she got over 105, 000 visitors and a tweet from Jamie Oliver!
With permission from teachers, she photographed her £2 school lunches and wrote about them, posting pictures online every day and added a rating under her “Food-o-meter”.
An example of one of her comments was: “The pizza was alright, but I’d have enjoyed imore than one croquet. I’m a growing kid and I need to concentrate all afternoon and I can’t do it on one croquet. Do any of you think you could?”
It’s all constructive stuff! She also wrote ‘The good thing about this blog is Dad understands why I am hungry when I get home. Today he made a Banana Loaf, shame I don’t like bananas, see I am not perfect!”
It’s a great example of the power of ‘word of mouse’ and the potential influence of just one customer – it will also be interesting to see how her supplier – her school – reacts!
Are you listening to your customers?