9 Year Old Customer Provides Great Food For Thought!


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Wouldn’t it be brilliant if one of your customers gave you feedback about your products and services everytime they bought it? Well, not necessarily if it was posted on a website that has gone viral!

9 year old Martha Payne’s blog about her school meals has become an internet ‘hit’!

Her daily blog NeverSeconds which reviews her school dinner each day went viral last week – she got over 105, 000 visitors and a tweet from Jamie Oliver!

With permission from teachers, she photographed her £2 school lunches and wrote about them, posting pictures online every day and added a rating under her “Food-o-meter”.

An example of one of her comments was: “The pizza was alright, but I’d have enjoyed imore than one croquet. I’m a growing kid and I need to concentrate all afternoon and I can’t do it on one croquet. Do any of you think you could?”

It’s all constructive stuff! She also wrote ‘The good thing about this blog is Dad understands why I am hungry when I get home. Today he made a Banana Loaf, shame I don’t like bananas, see I am not perfect!”

It’s a great example of the power of ‘word of mouse’ and the potential influence of just one customer – it will also be interesting to see how her supplier – her school – reacts!

Are you listening to your customers?


  1. If any customer giving you feed back about your work then we should always welcome for his/her thoughts because this is the better idea to improve our mistakes.


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