A model of good customer service for supermarkets should have the following elements:
- Sufficient supply and choices of products. Isn’t it frustrating to do some grocery and cannot find many items on your grocery list?
- High-quality of products. Management must ensure that they only display high-quality goods. They have to regularly check expiry dates, especially of perishable goods.
- Reasonable pricing of goods. Customers understand that running a grocery is business and that goods must be priced in a way that will sustain the business. But grocers shouldn’t overdo it, to the point of having very expensive goods.
- A good layout. Make it easier for your customers to find the goods. So it would be better if all related products are in the same or succeeding sections. For example, dairy products in one aisle or in two aisles and side by side.
- Highly trained staff. Although some groceries are self-sufficient, that is, customers can easily spot the items they need or want and can easily check them out without the help of grocers, still, it’s important that the grocery has people there who can address problems that may arise. It may not every day that a customer seeks out some help, but it will be good that when that time does come, someone is there, ready and able to help.
- Good parking space. Oftentimes, customers take into consideration the ease of parking when going to establishments. When they find it difficult to get a parking space or even difficult to maneuver, it’s a major turn-off for them.
- Good business address. Location is still a major consideration. Make it easy for customers to do business with you.