Provides B2B Marketers Visibility into Which Prospects Are Searching for Your Products, Competitive Products, or Pain You Solve
San Francisco, Calif. – April 26, 2016 – 6sense, the industry’s leading predictive intelligence platform for B2B marketing and sales, today announced the launch of SearchSense, a product that reveals search activity of B2B decision makers and buying committees across the web. As the only marketing technology vendor with this capability, SearchSense delivers B2B marketing and sales teams unprecedented insight into who is exhibiting heightened levels of buying activity. SearchSense uncovers which prospects are searching for your keywords, i.e. the products you sell, your competitors’ products, or for the pain you solve.
It’s not news that search is the first place buyers start when we begin along our buyer’s journey. We search for specific products or answers to our problems. SearchSense uncovers one of the strongest buying signals of a prospect entering an active research cycle.
“As strong believers in the importance of time-based buyer activity data, we’re thrilled to unveil SearchSense to clearly demonstrate who is actively searching for your company, your product suite, your competitors and even your competitors’ products,” said 6sense CEO Amanda Kahlow. “One of our top priorities is continuously evolving the 6sense Exclusive Data Network which collects billions of buying signals and with SearchSense, we’re unequivocally answering the ‘timing’ question to understand when accounts are in active researching cycles.”
Modern marketers spend 47 percent of their online marketing budget on search engine marketing. Before today marketers did not know who they were reaching and only had visibility into how many searches and click-throughs were occurring. SearchSense answers the question of who the buyers are behind the search activity of the products they sell. This gives B2B marketers the necessary confidence in who to target. With this insight, marketers can run targeted campaigns, driving higher conversions across channels and marketing-sourced pipeline.
“With SearchSense, we look at search activity and have the technology to match those activities to companies – this is extremely valuable insight and highly differentiated from any other solution on the market today,” said 6sense vice president of product Amar Doshi. “Historically, companies have relied on search analytics surrounding just the volume of search campaigns but had no visibility into which company was doing the research, a unique and core component to understanding the buying cycle.”
The SearchSense release comes on the heels of 2sense , a new product that connects the outside world of buyer intent activity data from the 6sense Exclusive Data Network with internal customer digital activity. For enterprise and mid-market companies looking for actionable data in days, 2sense and SearchSense deliver value without the need for any system integrations.
To learn more about the launch of SearchSense and uncovering accounts in active buying cycles, join us atOracle’s Modern Marketing Experience in Las Vegas (booth #MME28). In addition, CEO Amanda Kahlow will take the stage on Tuesday, April 26 at 11 am to discuss best practices for using predictive to supercharge ABM programs and on Wednesday, April 27 at 4:30 pm with Cisco marketing manager Sean Beierly to share how predictive intelligence layers unprecedented visibility into the entire marketing lifecycle.
About 6sense
6sense’s mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense’s patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer’s journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.
