5 #SxSWi stories you might have missed

| Mar 17, 2012 3 Comments

5 #SxSWi Stories you might have missed

MT5 Edition: #29

Stories This Week: Homeless Hotspots, new technologies, soggy SxSW photos, no clear tech winners and a SxSW infographic.

1. Homeless Hotspots: Not a Terrible Idea

[Here’s an American Public Media interview with BBH on the matter.

2. As Crowd Swells, New Technologies Emerge for Intimate Relationships



[people and signs.

4. “Winning” SXSW Has Yet To Produce A Winning Business

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Republished with author's permission from original post.


Categories: ! BlogDigital Marketing


3 Responses to 5 #SxSWi stories you might have missed

  1. Dom Celentano March 19, 2012 at 8:14 am #

    Hi John, SXSW was a new product launch platform for Doritos Jacked. Non food events are becoming more popular for food product launches and Doritos took advantage of the SXSW buzz for this new product. They created a 56′ tall vending machine/venue stage.

    Innovators and Early Adopters abound here and all brands launch with these 2 consumer segments in mind.

  2. John Refford March 19, 2012 at 11:24 am #


    Thanks for the comment. A 56′ tall vending machine seems like quite an investment. Your comment was the first I heard of it, but now that you mention it, I did see some construction going up during SxSWi which could easily have been the stage/vending machine.

    With so many people attending SxSW it makes sense you would see consumer brands going big. Do you know if Pepsi was satisfied on the social buzz the stunt created?

  3. Dom Celentano March 19, 2012 at 11:37 am #

    Hi John, I have not heard feedback as of yet however I was planning on blogging about their new product launch in the near future. Pepsi seems to be looking for non food venue… they tried to launch Diet Pepsi Skinny at NY Fashion Week… did not work mainly due to product issues.


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