5 Surefire Ways to Make Your Website Work for You

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Having a website is essential to a business’s marketing strategy. Almost every business whether business-to-consumer (B2C) or business-to-business (B2B), and even non-profits, need an online presence to reach the global marketplace. Surprisingly, many small businesses lack a website that will convert to leads. Regardless if you have a social media presence, operating without a website can hurt your chances at sustainable online success.

Gone are the days where all it took was a URL, flash graphics, and an expensive advertising campaign to boost traffic. The reasoning behind this shift is largely due to a change in consumer behavior. Today’s customer desires to devour information when they want and how they want to, without the involvement of a sales person. Also, prospects don’t want to be advertised to, but instead educated on how your product or service benefits their life.

Your website’s appearance and ease of navigation are a direct reflection of your brand. That’s why it’s critical you ensure that your website is welcoming and easy to read and use. Before going live, gather a group of trusted individuals to conduct usability testing, or hire a firm. Carefully review the feedback that you receive and incorporate those pointers into your site.

Incite excitement and response

In order to keep consumers active on your site, you must be able to effectively converse with them using language that is relevant and comfortable. Turn on your imagination and liven it up with powerful keywords and headlines.

Optimize your website

In order for search engines to find your brand, you will need to include your most powerful keywords (in various pages) throughout your website—your copy and headings, combined with photos and graphics. Use distinctive page titles and meta tags, and concentrate on your most important keywords. Make sure it’s easy for search engines and your website’s visitors to navigate through your site and any external links such as your social media channels.

Build an email list

Make sure your mailing list sign-up form is featured prominently, and on every page of your website, if possible. Let your visitors know by signing up for your mailing list that they will receive exclusive offers, discounts, freebies and announcements. People like to feel like they have an inside track with a brand.

Traffic conversion is a committed process for building relationships and affinity with your target market. When done properly, it provides the opportunity for your brand to achieve its ultimate objective of acquiring and retaining customers. In order to optimize your website, so your prospects will be compelled to learn more about your products and/or services, and feel secure purchasing from you, make your site eye-catching and ensure it contains strong brand messaging.

Republished with author's permission from original post.

S. Lynn Cooper
As the Founder and Chief Social Officer of Socially Ahead, Lynn is no stranger to the motto, "hard work pays off." Since starting her first company at the age of 16, Lynn has dedicated her talents and resources to helping companies achieve success through innovative strategies and concepts that drive business to the next level. Known for her seamless ability to easily navigate online platforms and drive traffic through social media, Lynn specializes in training, coaching and developing effective digital strategies for government, corporate and nonprofit entities

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