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5 Marketing Technology stories you might have missed 4-21-12

By on Apr 21, 2012 No Comments

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 Edition: #34

Stories This Week: mobile wallet adoption, klout brand pages, Instagram ushers in new era, the fifth screen, Path isn’t the next Instagram

1. Pew: 65% of Experts Say Most People Will Adopt Mobile Payments By 2020

[Red Bull Brand Page

My Take: On the whole I think this is a positive development. There seems to be a good value exchange between the brand and the consumer. The brand page doesn’t currently provide for engagement between the brand and consumer, but perhaps it’s not intended to.

Red Bull Klout Page

Red Bull Klout Page

3. It’s Not About Instagram — It’s About Mobile

[4. The Fight For The Fifth Screen (Fifth Screen!?) In Your Life

[I kickstarted Pebble and I’m looking forward to see what apps are developed for it. I’m less excited about Google’s Project Glass, those glasses look odd and I’m not sure I want to experience the internet that way.

5. Cool App Update: Path

Path

Path

[

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