5 Marketing Technology stories you might have missed 2-18-12

| Feb 18, 2012 No Comments

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 Edition: #26

Stories This Week: Google’s acquisition of Motorola Mobility, Chrome on the rise, Google+ SEO tips, text marketing and tablet UX falls short.

BONUS: $100 in free twitter advertising!

1. Regulators to Google: You can buy Motorola, but we still don’t trust you

[wanted to deny the acquisition but didn’t have enough reason to stop it from going forward. This gives Google 17,000 patents that are licensed by Apple, Microsoft and others.

My Take: Google has been connected to Motorola’s Mobility unit for years, it was one of the first enterprises to abandon Microsoft Office in favor of Google’s cloud offerings. Google is positioning this as a way to “supercharge Android”. We’ll see. What Google really needs to do is eliminate “Android lag” – those precious seconds that the phone takes to respond to a touch command.

Chrome Browser Share

Chrome Browser Share

2. Chrome Browser Market Share Has Taken Off

[Rockmelt which is built off of the open source version of chrome) to be fast and reliable. I like that it has separate threads so I can go into Task Manager and kill independent processes that are hogging memory.

3. Two Google+ SEO Guides You Should Read

[[My Take: I like text messaging as a marketing tool because the response rate is so high. Most phone users have notifications (vibrate, chirp. light) turned on and they are going to see who is texting them. The problem with texting – it is classic “interruption” marketing. If you’re going to interrupt your customer, you better be offering them something of high value – something worth the interruption.

Attitudes Towards Digital Magazines

Attitudes Towards Digital Magazines

5. Tablet Magazine Experience Falls Short

[not aesthetics.

My Take: The responses are pretty good. Digital magazines would benefit from a standard format and advertisers would love “click to purchase” functionality.

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