Marketing Technology Stories you might have missed
MT5 – #15
Stories this week: Email myth busting, web 2.o same as web 1.0, opt-in vs opt-out, pencil technology and mobile email campaigns
B2B Social Media Myths Busted: Is Email Dead?
My Take: I agree with Stephen, email marketing isn’t going away, it’s just adapting.
Social 2012 is Web 2000
Do Opt-In Lists Really Perform Better Than Opt-Out?
[open rates are higher, the difference in click to open rates are much less dramatic. In this study of over 300 million emails delivered, it appeared that once the email was opened, recipients of opt-in and opt-out campaigns responded to the offer in the same manner.
My take: Considering it’s easier to get opt-out addresses than get potential customers to opt-in, it may be worth starting with an opt-out program.
The Right Technology May Be a Pencil