5 Marketing Technology stories you might have missed 12-3-11

| Dec 4, 2011 3 Comments

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 – #15

Stories this week: Email myth busting, web 2.o same as web 1.0, opt-in vs opt-out, pencil technology and mobile email campaigns

B2B Social Media Myths Busted: Is Email Dead?

[Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

My Take: I agree with Stephen, email marketing isn’t going away, it’s just adapting.

Social 2012 is Web 2000

[Click to Open rates Opt-in vs Opt-out

Click to Open rates Opt-in vs Opt-out

Do Opt-In Lists Really Perform Better Than Opt-Out?

[open rates are higher, the difference in click to open rates are much less dramatic. In this study of over 300 million emails delivered, it appeared that once the email was opened, recipients of opt-in and opt-out campaigns responded to the offer in the same manner.

My take: Considering it’s easier to get opt-out addresses than get potential customers to opt-in, it may be worth starting with an opt-out program.

The Right Technology May Be a Pencil

[Email open rates on mobile

Email open rates on mobile

[according to a report released in November 2011 by Knotice.

My Take: Another finding in the article was the relatively poor click to open rate (CTOR). This requires additional thinking about how your construct your marketing email offers. Increasingly marketers need to simplify their email templates and have one clear offer.

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Republished with author's permission from original post.


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3 Responses to 5 Marketing Technology stories you might have missed 12-3-11

  1. Rolv Heggenhougen December 4, 2011 at 5:55 pm #

    Maybe one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
    The basic idea behind WRAPmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. WRAPmail is available for free at
    WRAPmail also helps search for missing children with every email sent by incorporating an optional RSS feed from the Center for Missing and Exploited Children

  2. Stephen Saber December 5, 2011 at 9:37 am #

    John – I really like the summation – Social 2012 is Web 2000 – I think it is a great way to align the thinking of marketers about how to use social as a channel and another communications platform.

  3. John Refford December 6, 2011 at 12:23 pm #

    Thanks Stephen,

    I agree. I’ve heard that analogy many times before, but Josh Bernoff has a way of making the point stick. I’m old enough to remember seeing these challenges pre-web. Perhaps you saw this play out with email too. Not just anybody could have a publicly routable email address – they’d waste the day emailing instead of working. Eventually social media will “disappear” and become social *business*.

    thanks again,

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