Marketing Technology Stories you might have missed
MT5 – #16
Stories this week: klout topics, Facebook subscribe, top B2B tactics, gamification and killer content (is hard).
1. Facebook to Launch Subscribe Button for Websites
[link] Facebook announced plans to extend “Subscribe” to websites allowing updates from websites to appear on Facebook.
My Take: Personally, I prefer to stick with RSS, but I think the “Facebook generation” will adopt this readily. If you’re selling to millinnials, look to implement this feature.
2. Klout Lets You Add Topics, and More Importantly Find Influencers
[link] Klout added sashes and the ability to add topics. But if you play with the interface a bit, you’ll also find you’re able to find the top influencers on any topic
My Take: Klout hasn’t provided free access to the top influencers. In fact, even now it takes a bit of doing to find topic influencers. If you’re a product manager and you haven’t figured this out, get started. Let me know if you need help.
3. B2B Marketers Struggle With Compelling Content
[link] Marketers are grappling with two challenges that go hand in hand: producing enough content, and having the budget to produce enough content.
My Take: Everyone says “Content is King” but it’s hard to be awesome.
4. B2B Gamification: Bold strategy in conservative industry increased website visits 108.5%
[link] UK financial service company experienced dramatic results by updating it’s website and using a game to promote it.
My Take: I love this case study. Not only for the step by step process but also because it shows that gamification can be applied to most any business.
5. Marketing Research Chart: Tried-and-true tactics rank high in B2B marketing budgets
[link] Marketing Sherpa surveyed 1,700 B2B marketers to see how they invested their marketing budget.
My Take: Looking at the chart, larger organizations use more traditional marketing tactics (trade shows, print advertising) than their smaller competitors who rely on newer marketing tactics (email marketing, PPC, social media)