Marketing Technology Stories you might have missed
Crazy week at work…setting up for the “Best Week Ever!” (seriously). Nonetheless, I toiled to find the 5 marketing technology stories you might have missed….
MT5 Edition: #57
Stories This Week: Amazon launches an Ad team, content marketing that works, a Facebook marketing tool, politician’s love twitter, product marketing innovation insights from a Harvard professor
1. Amazon Launches Amazon Media Group
[AdAge] Last week Amazon rolled out an integrated advertising platform and everyone is taking notice.
My Take: When you consider the scope of Amazon’s online digital prowess (ecommerce, kindle, web services) along with its rich capabilities and deep data sets — not to mention the level of trust consumers have with Amazon — it is in an interesting position to drive consumer interest.
2. Marketers Bullish on Future of Content Marketing
[eMarketer] Brands, agencies cite numerous benefits of content marketing with email newsletters, social posts and blogging taking the top three spots.
My Take: Its interesting to note that budgets remain small. Also, info graphics…ugh.
Effective Content Marketing
3. ShortStack: Facebook Pages Made Easy
[MarketingTechBlog] ShortStack is a toolset for creating and managing Facebook experiences.
My Take: I’m always on the lookout for new tools that put technology in the hands of marketers. I haven’t used this but I am intrigued.
4. Why politicians love Twitter: Tweets drive real donations
[CNET] Twitter users may be tired of political tweets streaming through their feeds, but they shouldn’t expect the flow to subside, because those tweets are driving actual political donations.
My Take: Twitter users exposed to any political tweet are almost twice as likely to donate to a campaign as an average person. Wonder what the stats are for Facebook? I love the story that the Obama team bought the #malarky promoted hashtag soon after, if not during, the VP debate.
Twitter Drives Political Donations
5. Clayton Christensen: “Disruptive Innovations Create Jobs, Efficiency Innovations Destroy Them”
[TechCrunch] A quick synopsis of some of Clay’s theories on product innovation. It’s a taste of what’s in his books.
My Take: I love this guy. Go read his books. Like this one. Or this one. [affiliate links]
